Inventory: Several Common Misconceptions In Brand Image Building

brand image

In recent years, as a buzzword, the brand image has been active in the business and business circles, and is full of newspapers and magazines.

However, some enterprises often mention this word. They just catch up with fashion and novelty, and do not have much practical action to create brand image.

Although some enterprises have input and action, they do not know correctly and have wrong ways, so they can not see the effect or even have a negative effect.

So that some business leaders fear that the enterprise propaganda will go bankrupt, and their thinking will go into a blind alley.

These are brand names.

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The author thinks that according to the present situation of brand image of Chinese enterprises, it is necessary to clarify and guard against the following misunderstandings.

1. image for image

Some enterprises think hang up a few signs, do a few ads, the image came out.

So they put a lot of energy into it, instead of doing business, management, technology, quality and so on.

This is like killing the tree and seeking the fish.

Enterprises can build an image of brand trees in a short time to win consumers.

But the brand image created in this way is very thin, without foundation and without vitality.

With this opportunistic and trying to manage the brand, we will make the brand go with the flow and let consumers and social fashion take the lead.

Social fashion is changing rapidly, and the brand will always lose its individuality and lose its self assertion.

2. overpolish the brand

It is a common problem in brand image building to beautify the brand with false advertisements and gorgeous words.

Brand publicity should be conducted according to the actual situation of enterprises and products.

Only in this way can we win the trust and loyalty of consumers.

It is necessary to add a touch of emotion and make appropriate modification in publicity.

But too exaggerated, too high, so that consumers feel false, see flaws, resulting in doubts, so that they will lose consumers, contrary to expectations.

3. change the brand image at will

Some enterprises are eager to rebuild their brand image, overthrow the past and start afresh.

There are still some enterprises that have not yet defined brand identification and do well in brand positioning, blindly publicize and blindly communicate.

Its basic practice is: try it, do it again, no change.

As a result, both investment and effort were made.

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