The Method Of Creating Background Atmosphere For Clothing Display

It goes without saying that every customer wants the air and temperature of the store to be fresh and pleasant, so that there is a good mood to buy goods. Therefore, fresh air and pleasant indoor temperature, together with the fragrance that is suitable for store style, are the details that visual merchandising planning should seriously consider.

The so-called "not good for small but not for", the details of things do well, the whole will be perfect and perfect, so that we can really attract customers and leave a deep impression on the minds of customers.

Therefore, the choice of indoor air conditioners and fresheners and fragrances should be considered in the overall planning so as to keep them consistent with the overall image. This is a high level visual merchandising management that must be done.

　　 Music It has great emotional appeal and emotional communication function. In an elegant or refreshing clothing store, customers will feel very comfortable if they can hear the same music with the same store and commodity style. Naturally, they will stay longer, which is very meaningful for the store.

Even if the customers did not shop, the music left them. impression It will be very profound, which will help them to know and remember this store well. brand And commodities, perhaps one day, they will become loyal customers.

However, when using music to create an atmosphere, we must carefully select the music so as to match the interests of the target customers. In addition, the time and intensity of music playing should also be taken into consideration, because any beautiful music will be boring if it is played for a long time, especially when the pop music with a strong sense of rhythm is irritable. Therefore, when choosing background music, we must pay attention to the following points:

The type of music should be the same as that of shops and goods.

The number of music is enough. It will not make people feel repetitive when playing continuously.

The playing time and volume of music are reasonable.

Music can cater for the interests and styles of customers.

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Whether the design of the form store is reasonable, whether the quality is high or low, there should be a criterion for judging.

1, the reasonableness of the three big spaces: whether the allocation of commodity space, customer space, shopping guide space is beneficial to attract customers into the store, whether customers can browse goods freely and comfortably when entering the store, and provide good services when shopping, whether the whole store is full of cough free atmosphere.

2, the reasonableness of goods distribution and display: according to the characteristics of stores and products, customer needs and goods configuration, we should consider the quantity of goods of different kinds, styles, specifications and colors. When goods are configured, they should be allocated in time. Display: we should display all the hot and full specifications of the products on the sunny side, and constantly update them to ensure the turnover rate.

3, the quality of the shopping guide service: the location of the shopping guide should be correct, and the language should be standardized and appropriate (including the two parts of voiceless and voiceless).

4, the consistency of store design style and brand management style: brand clothing has a specific consumer group, that is, target customers, according to their economic conditions, cultural literacy and other aspects of the situation, brand management will form its own style, and the style of store design must be kissed.

5, the consistency of store design and brand level: the consistency between the two is mainly reflected in economic factors, and the popular brand must be designed for popular stores.

After the completion of the store design, after a period of business, or because of the adjustment of the overall pattern of the shopping center, or the adjustment of the business concept, the store must be transformed. The principles are as follows:

1, the principle of similarity: learn from successful brands, mature brands and good brand experience.

2, the principle of Reasonableness: under the premise of good sales, the principle of neatness and tidiness should be taken into account. Under the condition of bad sales, we must destroy the calm atmosphere of the original stores and adjust the products.

3, the right time principle: big transformation can not be in the selling season, weekends, holidays.

4, the principle of transformation at any time: small repairs, small changes, at any time, with the shelf movement, models constantly adjust, when sales are good, can not move, when sales decline must be transformed.

5, dominant principle: brightness is lighter than the surrounding brand, the store is wider than the surrounding brand, and the service is better than the peripheral brand.