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Macroeconomic Uncertainties, Cross Boundary Adjustment And Common Choice

2014/8/10 13:28:00 40

Macro EconomyCross Boundary Adjustment

< p > "after more than ten years of development, competition among garment enterprises has risen to the era of overall competition, including products, channels, brand advantages, business models, internal management and many other aspects of competition."

In the eyes of many garment enterprises, enterprises need to practice their own skills when they are in a downturn, such as supply chain and terminal retail, strengthen supply chain management, develop fabric, and reduce costs.

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< p > June this year, the seven wolves shares issued a related paction announcement that it intends to jointly set up a financial company with the controlling shareholder, the seven wolf group, with a registered capital of 300 million yuan.

According to the announcement, the seven wolves are in an important period of pformation and upgrading. Financial support is crucial to cope with the weak external environment that brings challenges to the company and the upstream and downstream businesses.

The establishment of this financial company is conducive to optimizing the allocation of funds, saving capital costs, improving the efficiency of capital utilization, further widening the financing channels, creating the integration effect of industry and finance, and enhancing the overall risk resisting ability of the apparel industry chain, which is in line with the strategic development requirements of the company.

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"P" and "nine herd king" improve the brand and product layout by means of mergers and acquisitions, so as to create new growth points.

In April of this year, 9 Mu Wang agreed with Herba Bowen and Pan Ruping, unanimously agreed that the "Shanghai Tang Ya Fashion Co., Ltd." which was established by He Bowen and Pan Ruping first bought the existing "wave Ken" men's clothing products related businesses and corresponding effective assets and personnel, and then bought the 100% stake of Shanghai Tang Ya Garments Co., Ltd.

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< p > it is learnt that the "wave Ken" brand is positioned as a high-end, relatively small European style clothing brand, that is, European style and Chinese style clothing, highlighting Chinese elements, with a certain brand diversity, and the collar shirt is priced at 2000~3000 yuan.

The "wave Ken" brand trousers are famous for tailoring, craft and fabric. It is one of the few brands that can open the trousers cabinet separately in the middle and high-end shopping malls. The current sales scale is about 100 million yuan, and the number of stores is about 80.

The Great Wall Securities said that after the completion of the acquisition, it will help the nine Mu Wang to improve its brand structure and accumulate experience of multi brand operation, so as to provide a basis for subsequent operation of other M & A projects.

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< p > it is undeniable that under the market downturn, the adjustment of < a href= "http:// www.sjfzxm.com/news/index_c.asp" > the operation strategy < /a > is very important for the development of the enterprise. O2O mode will be the major trend of the garment industry in the future.

Therefore, nine Mu Wang will advance the O2O landing in September.

It is reported that O2O is currently being promoted by a special team. First, we need to open up the inventory of the franchisee and the company's inventory, and realize the integration of inventory. Then we try to integrate the line and the offline through some standardized products. It is expected that we will pilot the operation in 100 stores in September.

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< p > < < a href= > http:// > www.sjfzxm.com/news/index_c.asp > > pboundary < /a >, is not only the first choice of a href= "http:// www.sjfzxm.com/news/index_c.asp" > min wear Mens > /a, but also the common choice for the domestic men's wear plate to tide over this crisis.

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< p > March 2014, the board of directors of Kaiser shares examined and adopted the motion on setting up a special industrial fund, and agreed that the company initiated the establishment of a special industrial fund.

Kaiser shares entered the investment field, similar to YOUNGOR. Now investment, real estate and clothing constitute the three carriages of YOUNGOR business, and investment business has brought a lot of real gold and silver to YOUNGOR.

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< p > in addition, in July 16th, the hundred round trousers industry announced that it would buy a 100% stake in cross-border e-commerce global Tesco at a price of 1 billion 32 million yuan.

However, its net profit for the current period was 10 million 320 thousand yuan to 16 million 520 thousand yuan, down 20% to 50% compared with the same period last year, and its performance was not good.

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< p > the men's clothing industry is in the doldrums, so that the upstream textile enterprises as their suppliers are also injured.

In the peak season of May and June, the local textile enterprises not only did not usher in the peak season, and even some enterprises still encountered the problem of insufficient orders and small sales.

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Under the confusion of domestic sales and the weakening of external demand, the textile industry has not yet seen a revival of anticipation this year, and the benefits of many enterprises have even been greatly reduced. < p >

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