TNF And Columbia Drew The Top Of The US Outdoor Strength Brand List.

< p > the world is < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "_blank".

< /p >

< p > who is the most powerful brand in the outdoor area? The latest outdoor strength brand report released by SportsOneSource group of America may give you a reliable answer.

< /p >

< p > the outdoor strength brand report is two times a year. It is the most comprehensive survey of consumers' purchase and use of < a href= "//www.sjfzxm.com/news/index_c.asp" > outdoor brand < /a >. The core content is the strength brand index (BSI), which was launched by SportsOneSource Group 7 years ago, and a rating system for evaluating and measuring the overall consumer awareness of a particular brand.

Each brand is measured by 4 standards, and the weight of each standard is reflected in the formula of composite index separately.

< /p >

< p > the outdoor products consumers involved in the survey involved people who bought knapsack, camping, hiking, mountaineering, rock climbing and water sports in the past year. The off-road running brand is not included in this survey. The series is included in the functional strength card report.

< /p >

< p > two outdoor big coffee brands The North Face and Columbia are not surprising in the outdoor lifestyle market, but they are not aware of the same path by consumers: The North Face ranks first in the outdoor strength brand index, and Columbia ranks second in the market.

< /p >

< p > The North Face < a href= "//www.sjfzxm.com/news/index_s.asp" > brand < /a > fame ranked third, purchasing frequency ranked second, while monopolized in non pferable brands; The North Face shoes are the most popular products, while their clothing and equipment quality ranks tenth.

< /p >

< p > Columbia ranks second in outdoor strength brand index and non pferable brand, sixth in brand awareness, and dominates in the frequency of purchase and conversion, and its shoe product quality is fourth.

< /p >

< p > in this survey, REI ranked the top in the field of outdoor retail, and ranked tenth in brand awareness. It is worth mentioning that female consumers scored significantly higher than men.

< /p >