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Rongcheng Expands Garment Industry Scale And Implements Brand Strategy

2014/7/24 18:39:00 34

RongchengClothing IndustryBrand Strategy

< p > 920 < a href= "http:// www.sjfzxm.com/news/index_c.asp" > clothing < /a > processing enterprises, more than 2000 garment processing households, and nearly 70 thousand garment workers. The products cover six series and 1000 varieties of suits, including suits, shirts, leisure, children's clothing, etc., with an annual output of 450 million kinds of garments, and the products are exported to more than 50 countries and regions.

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Relying on industrial advantages, Rongcheng county actively plans to implement the supporting projects of garment industry, promote the upgrading of garment industry, and strive to build the largest clothing R & D base, production base and distribution base in northern China, P.

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< p > expand industrial scale and implement brand strategy.

The project has invested 230 million yuan, namely, "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > Huayue shoes and clothes < /a >, the investment of 80 million yuan for the expansion of Tianjin sea, the investment of 50 million 900 thousand yuan for the relocation of clothing, the investment of 50 million 250 thousand yuan for the expansion of Jin Kaiwang's clothing and so on; and the organization of garment enterprises in Shanghai, Anhui, Dalian, Beijing, Tianjin and Hongkong to hold a joint meeting of garment enterprises.

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< p > through a series of activities, the popularity and reputation of < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Rongcheng < /a > were improved.

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< p > in order to solve the dispersion problem of clothing enterprises, Rongcheng county should focus on the construction of Rongcheng garment industrial park in accordance with the principle of land conservation and intensive utilization.

The first phase of the park can accommodate 20 garment enterprises, and produce 20 million suits and shirts annually, with an annual output value of 1 billion yuan.

The two phase, after the completion of the 2015, can accommodate 40 garment enterprises, with an annual output value of 2 billion 500 million yuan.

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At the same time, we should accelerate the development of clothing R & D center and the comprehensive service center of small and medium-sized enterprises in the county, strengthen strategic cooperation with the professional institutions such as Beijing Institute Of Fashion Technology, and effectively improve the R & D design level and technological level of the clothing industry.

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< p > build a clothing distribution center, accelerate the construction of Baigou bridge south market and Jintai business district, strengthen the brand image building, and vigorously support the advantageous enterprises to create "brand factories".

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< p > plan to implement the northern garment wholesale city project and build a professional wholesale market based on clothing.

Standardize and support small and micro enterprises, and strive to achieve 5 to 6 new businesses above Designated Size during the year.

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