O2O Hot: Online Shopping Experience Shop Increased
< p > < strong > goods are also sold as a href= "http:// www.sjfzxm.com/news/index_c.asp" > social platform < /a > /strong > /p >
< p > two networked computers, the walls are posters with two-dimensional code, and there is no product display, but residents can place orders here to buy various kinds of commodities, including clothing, shoes, hats, daily necessities, fresh fruits, etc., and can also complete train tickets, air tickets, and pay utilities such as water and electricity.
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< p > yesterday, a new shop called "neighborhood" appeared in a community commercial street near the Sydney Xingguang District in the lake.
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< p > "we are a mode of < a href=" http:// www.sjfzxm.com/news/index_c.asp > O2O2F < /a > extending to the family on the basis of original O2O. "
The neighbour responsible person introduces that the poly neighborhood is the brand of Shanghai intelligent change network technology. This is their first a href= "http:// www.sjfzxm.com/news/index_c.asp" in Xiamen, the experiential store < /a >, the two stores in Haicang and Jimei are also about to open.
Their goal is to cover nearly 1000 residential areas in Xiamen by the end of the year.
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< p > the person in charge said that their products were directly supplied by the manufacturers, and they had an advantage in price. Moreover, after the residents placed the order, they could complete the centralized purchase, and they could also save logistics fees.
In the way of purchase, you can place orders at the store, or you can go home and log on to the website.
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< p > not only that, but also developed a specialized mobile phone App. Besides commodity display, it is a social platform for community residents to exchange, and it can initiate topics, meet trips and so on. There are disputes, and the staff of the community service center can also resolve this problem.
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< p > < strong > the last mile needs to spend more than /strong. < /p >
< p > reporter has learned that before this, the leader of the domestic express industry, Shun Feng, launched the "Hey guest" community store, trying to seize the last mile business opportunities through the O2O way, and now has opened a dozen stores in Xiamen.
"It is a trend to embody the convenience of the online and enhance the offline experience."
Xiamen insiders said that with the online shopping gradually integrating into the lives of residents, the completion of online and offline links has become the most perfect link.
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< p > however, the community's last mile service is most close to residents and needs the most attention.
"What is most needed now is to cultivate residents' usage habits."
A retailer said frankly that online shopping experience shops like hey customers and neighbors are still a whole new concept, and the perfect service is the key.
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< p > in addition, it is also a factor for businessmen to consider how to make community residents own their own degree of cohesion.
In this regard, the establishment of community social platform should be a good try, but the success of specific operations requires businesses to follow up with skills and patience.
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