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Wei Jiadong Talked About How To Write A Good Copy.

2014/7/3 20:22:00 27

Wei Jiadong Good Copywriter Writing Method

here the world's < a href= "//www.sjfzxm.com/" target= "_blank" > dress > /a > < target= > "" "" "" ">" shoes "> hat net" Xiaobian "is introduced by Wei Jiadong to talk about how the good copy is made.

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it has always been very fortunate that when I entered the office, I started from a small copywriter. I worked as a reporter in a newspaper, wrote various types of manuscripts, worked hard on the title of the article, carefully carved out the contents, and then advertised in advertising agencies, which exercised my sensitivity to words.

many people asked me how to write beautiful copywriting. /p >

I usually reply, "practice more!" /p >

it is really necessary to practise more. Maybe many people do not know that when I was in middle school, my composition was also a runner, and my beloved Chinese teacher never remembered my name.

When I was in love with words or when I began to write poetry, I kept in touch with each other and refused to continue to contribute, and I was refused to continue to contribute. I was familiar with editors and editors told me a poem that could be published. It would be difficult to write an ancient poem. I would practise classical poetry. It was too clever to say that at that time it was Wen Si Quan. When I saw any scenery, I could write a poem. After that, I subscribed to "Poetry magazine", took part in the study of a certain college of literature, and joined the poets society. Later, I published the first book of poetry, "the heart of the relay", which is mainly based on classical poetry.

It is this book that brings me to the field of writing. This is fate.

P nagging a section of my own experience is actually trying to say that when we set our own goal, we must strive to work in this direction. It is not enough to run in a single direction. We need to add different equipment. For example, when we need to prepare water or food for exercise, or like me, in order to write poetry, subscribe to magazines or learn, it is a method.

then someone will ask, how can you become a good copywriter?

I have never written poetry before, nor have I written news, nor have I graduated from journalism major.

"P" to join the newspaper belongs to me pure and moved the president, gave me a chance to get this opportunity, I will not give up, what I do is to see all kinds of newspaper news, the local feel that the atmosphere is not enough, the people from Beijing newspaper, the first edition of the first edition to get the recommendation of the editor in chief, it is really Kung Fu people, I am firm that I can do good journalists.

this newspaper has never been forgotten. It is my first official work as a journalist.

Up to now, I am still satisfied with the title of "when the gentleman will be able to suppress all kinds of fragrant flowers".

The layout is even more solemn. The editor decided to use my full page as the cover. It was glorious. The title of the feature was carefully carved and finally inspired, and several elements appeared. "The Clivia", "horse year", "Spring Festival" and "spring" have collected these keywords. The Title I was thinking of is "the gentleman is laughing at the spring breeze". Is it a bit of the taste of martial arts novels? I have done it from the integration of various elements and the points of the activity. , and then made a layout for the Clivia orchid festival.

"P" later left the hometown and began to live in the north, still living in words. His first job was to write a screenwriter. Every day he wrote various scripts and written passages. If he persists, I may be a part of it today.

these years have not stopped is to write articles, these functions are to enhance their sensitivity to words.

there is always a habit to see good words will be recorded, and good slogans will be photographed and preserved, all of which are accumulated.

in early 2014, my team and I made a project to promote the jujube and walnut. Finally, I set up the "jujube to think you together" in the conference room. The creative idea of Valentine's Day was also sold in less than 4 hours in February 7th, and 1314 products were sold out.

we will value strategy, creativity, resources and so on while we are marketing. But a good copy is the top priority. Those headlines, eye-catching posters and advertising slogans are all beautiful and good copywriters!

< a href= > //www.sjfzxm.com > good copy < /a > What are the characteristics? /p >

1, inspiring: good copywriting should make people hot blooded, instead of looking at the same thing that they have not seen before. They can not remember, nor will they produce actions, such as the "fight the local tyrants in the fields" in the war years, and have the power to be honest!

2, catchy: it is a basic requirement to write a good copy. It is a basic requirement. There is a lot of words in the sentence. People do not know it. It is not easy to spread, nor can it be rhyme. It is not easy to read, and the pmission power is much weaker!

3, simple and direct: good copywriting can directly understand what a brand is doing or what you are prepared to do.

Otherwise, the meaning of copywriting is gone. If your advertising language and publicity copy are product instructions, it will not be meaningful.

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to be able to write good copywriters, what preparations should be made: /p >

first, learn to accumulate: copywriting needs constant practice. If you want to be an excellent copywriter, you must have a goal in your heart. If you have just stepped into the workplace, when your senior writer has already thought of a good theme, originality, etc., we all agree. At the moment, do you have to give up the idea of continuing thinking? Generally, I do not recommend giving up, you can practice it yourself.

There is also the attention to collect various materials, see good news headlines, advertising slogans, posters, decisive record, to be sensitive to good copywriters, if you can not judge which is a good copy, then you may not really be suitable for this line;

in addition, be good at summarizing: good writing is concise, that is to know how to summarize and extract. If we can usually pay more attention to things around us, or we can train our own ability to summarize and refine, for example, before working in public relations companies, our morning meeting will be everyone talking about what happened on that day, writing a title on the blackboard, and then telling it in 1 minutes. What is this? This is the best exercise method for summarizing, refining and speaking.

For a while, when the staff of the company's planning positions wrote news releases and plans, the subtitle was vivid.

also, we must accept criticism from others: some people who write good copywriters may be born with literary talent, but they are born with good writing skills. However, good writing is also needed in business, and even some people lack enough copywriting skills. I have met many people, writing very well, writing novels, arresting people, and making beautiful poems. But it is very important to let him write advertising slogans and make plans. At this time, mindset is very important, accepting criticism from others, studying modestly, and improving their own shortcomings.

I always think that copywriting can be learned, but sometimes we are lazy and willing to retreat. When I first made a small copywriter in an advertising agency, I grew up in constant negation, because I published a collection of poems. My reality and ideal are different. But I keep insisting on that time. I hope to become a very good advertiser. So, I constantly put forward creative ideas, put forward my copywriting, and affirmed in negation.

above is about preparing for writing good copywriters. Although the copywriting job is not so attractive at the moment, you can know that many posts are based on this. I have always been fortunate to start from this post, no matter what I did later as a reporter, director, editor, planner and so on.

we also talk about the key to good copywriting, maybe these are helpful for some people who are thinking hard!

1, simple: a good copy must be simple. A simple concept is not only to say less, but to mean not so complex, or to make people think about it for a long time, but still can't think of what you want to say. For example, "delicious," 5 words clearly explain the connotation of the product.

Of course, if a copy can be clearly stated in 4 words, there must be no 5 words.

For example, the slogan of an electric business platform is "faster, better province". We do not say how good it is, but it is straightforward and easy to understand;

2, connotation: the connotation of copywriting is to embody product characteristics, brand tonality, user personality, etc., but the connotation is not exhaustive, and not all copywriters can do it, for example, "everything is possible", so that this sports brand has connections with people, and wearing this brand of clothing makes everything possible.

For example, I wrote "a gentleman who laughs at the spring breeze", which has a strong moral meaning and is deeply integrated with activities. Many people will be very memorable after reading;

3, playing characters: the usage and skill of various characters are very skillful. When I first wrote poems and wrote advertising copywriters, one thing to do was to read a dictionary instead of practicing it to memorize, but to understand the usage of all kinds of words.

We often say "word game", good copy is not a "word game"? Carving the usage of each word, combining with product and brand, and even using some homophonic characters in marketing and advertising, such as the "jujube want to be together with you" and the strong combination of products with Valentine's Day expressing "want to be with you" on Valentine's day, has made this sentence hit the hearts of users, and even left a deep impression;

4, combination: good copywriters should shoulder the responsibility of promoting products and publicizing brands, instead of copywriting for copywriters. That is to combine product or brand tonality. Sometimes we will add brand names to copywriters. For example, Taobao Mobile's slogan is "no palms!" and brand names and the characteristics of this APP are deeply integrated. Such copywriters will have intuitive effects on the pformation of actions.

better copywriting is not completed within two days of a day. We need to persevere and set our own goals. Good copywriting is not only the core of a href= //www.sjfzxm.com/news/index_c.asp, but also the basic ability of talents who work in advertising, public relations and marketing. If you are still thinking about how to write a good copy, this article hopes to give you a direction, and welcome everyone to discuss with me, whether in WeChat or other platforms.

Although copywriting is easy, it is not easy to write well, and cherish it!