Fashion Week: Market To Market

Through the release of graduates of the fashion week, we can see the current domestic clothing Colleges and universities have different educational methods and professional styles. The development of colleges and universities in various regions is not balanced. With the obvious industrial advantages, the educational methods of colleges and universities and the design ability of graduates are obviously stronger. The China International Fashion Week held a chance to learn from each other, and learn from each other's advantages.

Zheng Rong, Dean of School of costume art and engineering, Beijing Institute Of Fashion Technology

The theme of "no WE UP" is pushed out by teachers and students from Beijing Institute Of Fashion Technology, because students are new forces, and they have many ideas. Although they are based on industry, they may have more self innovation input. We also hope that they can represent the future. Maybe in 5 years, 10 years, or 1 or 2 years, they will become the new players in the industry. Designer And become the backbone of the industry. This is what we want to see from the perspective of schools and industries. Therefore, the 2014 outstanding graduate work conference of Beijing Institute Of Fashion Technology takes the theme of "non WE UP" as its theme.

Since March last year, Bei Bei has been doing its own North fashion week. The works of all 254 students will be displayed here. Within a week, nearly 100 enterprises have come to see the design of our students' hands. In this process, we choose a platform for mutual recognition between enterprises and students. 2/3 of the students will receive invitations and interviews, or 1/3 of them will get the entry notice directly. From this point of view, we think it is very good that the students have already joined up with the industry before they graduate. So most of our students will choose employment, and 10% will choose to go abroad to further their studies.

　 Cao Jianzhong, director of art design department, Beijing Union University

Speaking of characteristics, I think the greatest feature of our student work is that the overall level is significantly higher than that of previous students.

Among them, some of the design methods of structure and deconstruction are very popular among this group of students. It is also very common in this conference, and has become one of the main design languages.

In fact, our teachers also have the idea of "going with the flow" when preparing teaching courses. Since students like this design method and are interested in it, why don't we strengthen this teaching correspondingly, so that students can show more design talent and inspiration in this aspect?

So let's let the students do it and guide them to learn more about this knowledge, so that they can more freely present their final effect. In addition, promoting seamless docking between industry, University and research is an important intention of China International Fashion week. In order to strengthen the docking between professional colleges, enterprises and fashion institutions, the organizers organized a series of seminars, seminars and other professional activities during the fashion week.

Guangzhou University Spin Liu Huiming, director of fashion design department, Fashion Institute

I think our school is one of the southern schools, and the style of student works is more practical and market oriented. The works of our classmates are adhering to the goal of "serving the enterprise" and taking the practicality that is very close to the market as our design feature. In assessing students' work, practicality will probably account for 60%~70% of the evaluation standard and creativity is 30%~40%. Of course, the kind of works with high practicality and creativity is the best result we pursue. The reason why we decided to take the team up north is actually a long-term plan. I hope that from this year's beginning, every year, we will lead our classmates and teachers to "go up north" and learn and communicate with the various colleges and universities in the north.

The theme of this conference is "symbiosis", which contains the concept of environmental protection. Secondly, clothing is to serve the society. It also includes our understanding of the current social and cultural issues. Because the garment industry is undergoing transformation and upgrading. I also hope that as one of the southern institutions, I can help and promote the fashion industry through my own efforts. In particular, the South market is very large, and the education industry is developing late. We hope to catch up with the "training of practical designers for the market".

Wang Xiushan, vice president of Dalian Polytechnic University

The fashion week for college students is a very important platform for our school. This time, our school has sent more than 100 people to this fashion week, whether it is to test the quality of teaching in schools or the level of running schools, it is an important window, and it is also a concentrated display of fashion education every year, so we attach great importance to this fashion week. On this show, our classmates also performed very well, showing their professional level as well as their own interpretation of fashion trends.

Moreover, from another angle, it also draws the distance between our students and the society and the employing units. This is a very rare opportunity for students and schools.

This year's student works compare with last year, I think there are two characteristics. One is that the creativity of this student's work is more bold and open, the second is the practical ability and practical ability become stronger. These abilities have also been gradually promoted in the teaching activities such as "Sino British school cooperation" and "school enterprise cooperation" carried out by our school, making our classmates pay more attention to the market and the reality when designing.