Where Does The Traditional Retail Industry Go Under The Tide Of The Internet?

A few days ago, the China Internet Network Information Center released the thirty-third statistical report on the development of China's Internet. The report shows that as of December 2013, the number of Internet users in China reached 618 million, and the Internet penetration rate was 45.8%. The popularization and application of the Internet not only imperceptibly changed our lives, but also changed some traditional industries.

The big hutong is one of the largest wholesale stores in the northern region. clothing Tens of thousands of commodities such as daily necessities and small household appliances. Liu Yi, the 30 year old, has been making wholesale pajamas in the big alley for seven or eight years. Low and medium end products, though small in cost, have good returns. Liu Yi told reporters that the financial crisis in 2008 had not caused any impact on him, but the rapid development of online shopping in recent years has caused a considerable impact on his sales volume:

Voice recording: almost 50%, which is so influential? Since the beginning of last year, the year before last is still small. Last year, it became obvious that everyone complained about it. Many people bought it online, and the retail prices were also affected.

Liu Yi said, as a wholesaler, his most obvious feeling is mainly from his customers. With the rise of online shopping, many old customers are getting less and less. Not only that, even now his home, that is, clothing factory, is now trying to sell online:

Voice recording: the big companies and manufacturers on the Internet are also making a new way to do online stores. They do very cheap. The Internet is almost wholesale price. (is that the same as you sell?), after all, the styles are different, and each factory does dozens of dozens or dozens of different kinds of products.

The wholesale business facing mass consumers is waiting for the opportunity to prepare for transformation under the impact of e-commerce. What is the traditional store with high-end brand as the main business? In the West building store of friendship building, the newly opened shop of the friendship group, the reporter saw that the high-end decoration in the shopping mall and the parking guide directly standing outside the shopping mall followed the brand characteristics of the high-end service in the friendship mall. Although it is also trying to do e-commerce, but the main position of the physical store has not changed. Liu Xin, deputy manager of the West building shop of friendship commercial building, said:

Voice recording: what we take to our customers is the closed WeChat, through WeChat and micro-blog. Because sometimes they are friends with old customers. WeChat platform What customers want to buy, if they are mobile phones, clothing, what kind of clothing, give us shop assistants or give our shop WeChat hair, we first saw, we can according to customer needs, we give him the choice, send pictures to him in the past, customers sometimes look at the row, no problem, directly we can deliver door-to-door.

At present, the traditional business of the new and old brands such as friendship, Hisense square, and quotient field has already begun to adopt e-commerce marketing means. In micro-blog, WeChat real name registration, have a public account, to recommend shopping activities. In the shopping mall, Internet attention is also used as one of the ways to assess employees. Last year, the volume of Internet retail sales reached about 43000000000, an average of more than 100 million yuan per day. Among them, the volume of e-commerce in traditional enterprises has reached 8%. As a newly emerging commercial body in the city, the Joy City sales exceeded 100 million yuan in September 8th last year, refreshing the double record of passenger flow and sales in the National Mall.

along with Online retailers With the rapid development of Tianjin, the Commerce Commission of Tianjin has released the three year action plan (2014-2016) to introduce and foster well-known e-commerce enterprises and popularize and deepen e-commerce applications, and has issued a series of supporting policies to promote the development of e-commerce in China. Lu Jiating, Deputy Secretary General of the Tianjin Commercial Commission's E-Commerce Association, believes that under the new situation, e-commerce is more meaningful to traditional business.

Recording: 2 time nodes, because the group of 90 people in 2015 has become the mainstream consumer of social consumption. This group of people is not the concept of a generation with 50, 60, 70, 80, because they are born in the Internet age, second, and by 2020, the volume of e-commerce transactions will account for more than half of the retail sales of social consumer goods. For this traditional enterprise, if you haven't come in contact, you are at least the first to break a leg. Another is the urgent and urgent problem for the government. When e-commerce develops to such a level, it can raise the amount of sales per unit, so there will be a big change in the employment structure of the society. So, in the future, for the whole traditional economy, I will not say anything about subversive or revolutionary words.

The combination of Internet and retailing brings about "online shopping", which makes shopping more convenient. If online shopping is changing people's way of life. The smart home system based on the combination of network and home furnishing industry will really change people's lives. Earlier this month, Samsung launched a smart home system based on Internet technology in 11 countries, including Korea, the United States and Germany. It can help users manage all networked appliances and networking devices.