A Survey Of The Development Of Czech'S Textile And Garment Industry

< p > < strong > 1. The basic situation of Czech textile and garment industry < /strong > < /p >

< p > (1) the current situation of Czech's textile and garment industry < /p >

< p > according to the latest data provided by Czech textile clothing and Leather Association, the employment of Czech textile and garment industry reached 32 thousand people in 2013, accounting for 0.3% of the total population of the country, down 3.7% from the previous year, and sales revenue reached 47 billion 100 million kronor (2.5% US dollars), up 2.5% over the previous year.

< /p >

< p > 2013, the total export of Czech's textile and garment industry was 85 billion 500 million kronor (about 4 billion 270 million US dollars), of which the textile export amounted to 57 billion 500 million kroner (about 2 billion 870 million US dollars), the highest value since 2000, the garment industry's export volume was 28 billion kroner (about 1 billion 400 million US dollars), the total import amount was 96 billion 700 million kroner (about 4 billion 800 million US dollars), of which, the textile industry import amount was 55 billion 400 million kroner (about 2 billion 770 million dollars), the clothing industry import amount was 41 billion 300 million kroner (about 2 billion 770 million dollars).

< /p >

(P) since the European Union abolished import quotas for textiles and clothing from third countries in 2005, the textile and garment industry in Czech has been shrinking due to the impact of imported products. The number of employees has dropped from nearly 100 thousand in 2005 to 32 thousand at present.

< /p >

< p > > strong > (two) < a href= "//www.sjfzxm.com/news/index_c.asp > > Czech < /a > main characteristics of textile and garment industry < /strong > /p >

< p > 1, production industry characteristics < /p >

By the end of 2012, there were about 420 large and medium-sized enterprises in Czech's textile and garment industry (more than 20 employees). Among them, the annual sales of the largest enterprises had reached two hundred million euros. P

Most of the textile industry in Czech is currently controlled by foreign capital, and nearly 2/3 of sales revenue comes from these foreign-funded enterprises. Compared with Czech's clothing industry, only about 20% of its sales revenue comes from foreign-funded enterprises.

< /p >

The top three Czech textile and garment enterprises in 2012 P sales are: Juta company (main products are geotextiles, sun drying, agriculture and packaging materials, etc.), Pegas company (main products are non-woven fabrics) and Kordarna company (main products are corduroy and technical fabrics).

< /p >

< p > 2, consumer market characteristics < /p >

< p > in recent years, due to the European debt crisis and tight policy, Czech's economy has experienced negative growth, and the living standard of residents is not too high.

In 2013, Czech's per capita income was around us $19 thousand.

The consumption of goods is high, medium and low, and is basically characterized by middle grade, high grade and low grade.

According to statistics, the proportion of people buying high-end brand clothes in Czech is not high, only about 5%. Most of them are white-collar workers who have higher incomes and pursue fashion.

< /p >

< p > the clothing market in Czech is mainly made of chemical fiber and cotton fabric, accounting for about 80% of the market share.

< /p >

< p > 3, sales channel characteristics < /p >

< p > sales channels are generally sold to wholesalers by importers or local manufacturers, wholesalers are then sold to retailers, retailers include specialty stores, large chain supermarkets, large clothing stores, general stores and bazaars.

There are also importers and producers directly engaged in retail business.

< /p >

The sale of high-end clothing is mainly through the international flagship stores and stores. The sale of low-end clothing is mostly through the market stalls in all parts of the world. Most of these stalls are run by Vietnamese, Chinese and local people in Czech.

Clothing sales at the middle end are usually through local or international wholesalers and retailers.

At present, the largest clothing retailer in Czech is TESCO in the UK, followed by MAKRO in Germany.

< /p >

P > it is noteworthy that most consumers in Czech remain cautious about the Internet retail channels that have swept China in recent years. Even if they try, they only buy some of the less expensive daily necessities, such as clothes or clothing accessories, in order to avoid disappointments and economic losses in case they fail to meet expectations.

< /p >

< p > the international textile exhibition held in Brno (STYL & KABO) is an important exhibition in the central and Eastern European textile and apparel industry. It is held in spring and autumn each year for 3 days.

Due to seasonal and climatic factors, Chinese exhibitors are more willing to take part in the autumn exhibition in August than the spring exhibitions in February.

< /p >

< p > 4, the characteristics of import and export trade < /p >

< p > (1) product structure: the most textile products imported by Czech are nonwovens, wool and other animal hair and textile fabrics. The most exported textile products are nonwovens, textile fabrics and other woven fabrics. The clothing products imported and exported are mainly male trousers (including long and short pants), T-shirts and vest knitted fabrics.

< /p >

< p > (2) trade country distribution: more than 90% of Czech's textile and clothing products are exported to other EU countries, mainly Germany, Italy, Poland and Slovakia; most of the textile products imported from Czech are from Germany, and most of the imported clothing products come from China.

< /p >

< p > (three) main problems facing Czech textile and garment industry < /p >

< p > 1, the industry focus is still on the low end processing chain of the industrial chain, and the added value of this link is low and is most vulnerable to the competition of cheap imported products from abroad; < /p >

< p > 2, the industry is generally lack of skilled workers and innovative talents.

Because the average wage in the industry is lower than the average wage in the country, the number of students in related majors in Colleges and universities is reduced, and the supply of professionals is insufficient.

< /p >

< p > two, the basic situation of ZOJE textile and garment bilateral trade < /p >

< p > (1) in recent years, the import and export trade of clothing and apparel in ZOJE has been active. From 2005 to 2012, China's clothing exports to Czech almost doubled.

In the past few years, despite competition from Bangladesh and Turkey, China is still the largest source of imported clothing in Czech.

The total value of clothing imported from China in 2013 was about 650 million US dollars, accounting for nearly 40% of the total value of its clothing imports. Most of the imported products were knitted sweaters and footwear.

< /p >

< p > (two) although China's "a href=" //www.sjfzxm.com/news/index_c.asp "garment industry < /a > exports to Czech have been increasing, most products are mainly OEM, and China's own brands are few.

< /p >

< p > < strong > three, and related suggestions < /strong > < /p >

< p > (1) actively promote China's independent a href= "//www.sjfzxm.com/news/index_c.asp" > textile and clothing brand < /a > international operation in Czech market.

< /p >

< p > influenced by the consumption habits of Czech people, the limitation of ZOJE culture exchange and the low recognition of Chinese brands, many Chinese products are still good at quality, but still have to sell in Czech by means of OEM.

Although OEM is an effective way for enterprises to expand their exports in the expanding period, in the long run, the lack of private brands directly affects the added value of export products, and at the same time, it also loses the opportunity for local consumers to recognize Chinese brands, which is not conducive to the internationalization of enterprises.

< /p >

< p > therefore, it is suggested that strong textile and garment enterprises should formulate medium and long-term brand strategies, learn the management and marketing methods of international clothing brands, and gradually improve the international operation level of their own brands; suggest that the relevant chamber of commerce should strengthen industry guidance, encourage and guide enterprises to develop their own brands, and promote high-quality national brands to the world; suggest relevant government departments to introduce corresponding policy support measures, and actively promote international exchanges and cooperation between design talents, technical personnel and marketing personnel, and support enterprises with high quality and independent brands to go out on policies and funds.

< /p >

< p > (two) on the basis of complementary advantages and win-win cooperation, we will continue to explore ZOJE's effective cooperation in the field of textile and clothing.

< /p >

< p > a report from the German Textile Association points out that the demand for nanofibers in the international market is increasing at an annual rate of 33%.

In recent years, Czech has been leading the research in the field of nanotechnology. Some scientific research institutions have worked with local powerful enterprises to build a large-scale production line of nanofibers.

The enterprises that are strong in China and want to develop high-tech textile products can consider introducing relevant technologies in Czech into China.

< /p >