Gucci, Puma's Performance Has Not Improved. Kai Yun Group Will Reorganize Luxury Business.

< p > the famous luxury goods group KeringSA (hereinafter referred to as "Kai Yun group") announced the first quarter of fiscal year 2014, and the group's sales volume was 2 billion 400 million euros during the reporting period, which increased by 4.1% over the comparable structure (excluding restructuring and exchange rate impact). Among them, the two most popular brands, Gucci and Puma, have seen no improvement in their business. < /p >
< p > "the demand for luxury goods has not yet been lifted." Xue Shengwen, a senior researcher at CIC, said that the current economic recovery in Europe and America is strong, but the demand for luxury goods in the market is not strong. The Chinese market has been an important position for luxury goods, but the demand for luxury goods is not strong due to the macroeconomic growth and related policies. < /p >
< p >, however, the reporter noted that Kai Yun group will reorganize the luxury sector from May, and will set up a "luxury luxury customization and leather goods" department and a "luxury watch and jewelry" department. < /p >
< p > results show that in the first quarter, Gucci recorded only 0.3% of comparable sales growth, less than 0.5% of analysts' forecasts, and sales fell by 3.2% to 838 million euros based on actual exchange rate, which was roughly in line with analysts' expectations. < /p >
Sales of direct P stores increased by 6% over the same period, while the Asia Pacific region grew by only 2% over the same period last year. The growth rate in North America was only 3% higher than that in the north, but the performance in the Japanese market was strong in. Sales of leather goods in straight stores increased by 12% compared with the same period last year, and sales of shoes were also good, while the ready-made garments were inferior. < /p >
"P >" it is reported that Gucci in this quarter only a net increase of a store, 6 old stores in the decoration. By the end of March 2014, the total number of global outlets was 475. < /p >
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Kai Yun group < /a > Chief Financial Officer Jean-MarcDuplaix said after the earnings report, Gucci's sales in China are still shrinking, but "the situation is improving." < /p >
< p > in the view of the industry, Gucci's current performance obviously is inferior to the competition of the main competitor < a href= "//www.sjfzxm.com/news/index_c.asp" > LV < /a >. < /p >
Zhou Ting, President of the luxury goods expert and Research Institute of wealth and quality, told reporters that as the main brand of LVMH, LV's customer base and market share were still very high. The new products were popular and recognized by the market. This is the success of LVMH's new market strategy. P < /p >
< p > in addition, Puma Group continues to drag on sports and lifestyle sectors. Puma's revenues totaled 730 million euros, down 6.6% from a year ago, down 0.4% from the base. < /p >
< p > Xue Shengwen thinks, < a href= "//www.sjfzxm.com/news/index_c.asp" > sports brand < /a > at present, the market is oversupplied and the competition is fierce. Especially in the Chinese market, local brands have high inventories and major businesses are fighting big price wars. While Puma sports brand takes the middle and high-end line, the price is higher, and it does not have an advantage in this market environment. < /p >
< p > it is worth noting that Kai Yun group will reorganize the luxury sector from May and set up a "luxury high customization and leather goods" department, which is responsible for the president of Gucci, and set up a "luxury watches and jewellery" department. The heads of the two departments will report directly to the main group of Kai Yun group. < /p >