Marni2013 Annual Income Of 130 Million Euros

Marni mani achieved total revenue of 130 million euros in 2013, unchanged from 2012, and the chief executive officer Gianni Castiglioni told reporters in 2013 that 2013 achievement The performance is seriously affected by the weakening of the yen.

Positive 2014 Marni Mani set up 20th anniversary, the brand plan celebrated a number of celebrations, and Gianni Castiglioni also set the goal of doubling sales in three years. To achieve this goal, Marni mani will strive to improve business and management structure, enhance the insight of market demand, reduce the time from design to product shelves, and make efforts in marketing.

　　 Gianni Castiglioni Pointed out that with the development of men's wear line and accessories series, Marni mani's product structure has also become more balanced. In 2013, the proportion of women's clothing made up of brand core clothing accounted for 72% of total revenue, and accessories accounted for 25%, which means that men's clothing accounted for 3% of the total, compared with 2012, there was no progress. Gianni Castiglioni said last month that it hopes to increase the sales of men's clothing to 10% in the next two or three years.

Marni mani will open a new store in Sloane Street, Chengdu and San Francisco in London this year, and plans to set up a brand exhibition room in New York next year. The first advertisement of the brand will be released at the end of this year.

Ianni Castiglioni and wife Consuelo Castiglioni founded Marni mani in 1994, a chief executive officer and a creative director. Their daughter, 31 year old Carolina Castiglioni, is responsible for online business and special projects. The 25 year old son, Giovanni Castiglioni, is a standard family business. In addition, Gianni Castiglioni also leads the family fur business, leather Ciwifurs.

In December 2012, Diesel boss Renzo Rosso acquired the majority stake in Marni through its Luxemburg holding company OTB SpA, which also allowed Marni to have more expansion capital.

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MARNI, founded in 1994 by the Castiglioni family, is now a fashion dress in Italy. Excellent, original design and rigorous and high quality style have won the exclusive iconic style for MARNI brand: eclecticism. For MARNI, eclecticism is the perfect fusion of early hippie style and modern sense. For a long time, Consuelo, the chief designer of MARNI, has been insisting on its own ideas. It is not innovative and unconventional or blindly following the trend. So MARNI has set up its own distinctive personality in many designer brands.

In the past more than 10 years, MARNI has been insisting on its unique maiden profile, ingenious printing design and light Bohemia style, which has made MARNI's followers grow. Today's MARNI has become the leading luxury fashion brand in Italy.