Martha's Department Store Closes All The Fitting Rooms At The Next Store.

< p > December 31st, Martha, a British retailer, made a customer's very disgusted behavior during the activities of Boxing Day, a traditional promotional festival in Britain (December 26-28), closing all the fitting rooms of the offline stores. < /p >
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201312/31/20131231072710_sj.JPG "/" < > > "
< p > this decision has caused a lot of confusion. Customers have to wear a a href= "//www.sjfzxm.com/news/index_c.asp" dress in the department store. Although the long queue in the fitting room is the biggest trouble during the promotion period after Christmas, Martha's department decided to cancel all the extreme decisions of all fitting rooms during the promotion period, which has angered its consumers. During the activity, people even changed clothes in public places in the shops to protest against this policy in Martha's department store. < /p >
A spokesman for < p > a href= "//www.sjfzxm.com/news/index_c.asp" > Martha department store < /a > said that now Martha's department store has opened all the fitting rooms, and every year Martha's department store closes the fitting room during the busy promotion season, which is deeply sorry for the company's inconvenient behavior. < /p >
< p > a lot of people complain about the strategy of Martha department store on social networking site twitter. With consumers' bluntly, the strategy of Martha general store is suicide. The cancellation of the fitting room strategy will make the already dangerous retail entity more dangerous. < /p >
< p > "because of this strategy, many people go away only in the shop. Some customers can only try clothes in the center of the shops around the crowd, and even have female customers to try underwear in public." angry customers attacked the store manager of Martha department store. Even though there were no customers in the shop, they insisted on not opening the a href= "//www.sjfzxm.com/news/index_c.asp" > fitting room < /a >, which was unthinkable. < /p >
< p > it is understood that Martha department store has been facing the problem of performance regression because of its strategy of closing the fitting room after Christmas promotion. Because of the discount, the net profit of Martha's department store has also dropped greatly. This cruel reality has led many high end retailers to ponder over the sales promotion strategy with wild discounts. < /p >
Data from Springboard, a retail market research firm, showed that passenger traffic fell by 4.7% in December 27th compared with the same period last year. At the same time, the trend of online shopping is continuing. < /p >
Martha P said that many retailers have followed their example, but what the reporter learned is that the fitting room of the famous British retailer, the bin ham department store, has not been closed during the promotion. < /p >
< p > related links: < /p >
Martha P has been 126 years old and has been the largest multinational business retail group in the UK. Martha stores have 600 branches in the UK and 285 branches in 40 countries and regions around the world. During the past 100 years, it has triggered many revolutionary changes in the department store industry. < /p >
Martha P relies on the rapid growth of it development team in order to improve its competitiveness. In the newly opened branches, there are 156 screens of "browse and order" center. The huge touch screen allows customers to make virtual fitting. < /p >
P Martha's technology team is deploying big data strategy with other commercial organizations, hoping to find out which items the customers will pay attention to first. "To reveal the essence of data more intelligently, we can increase profits and promote sales. To harness big data, we must first consolidate our expertise. Employees of Martha department store come from different it teams of different types of companies, and bring high-quality overseas resources, including the fresh blood of big data applications, such as data cleaning. < /p >