Embrace The Internationalization Of Jinjiang Shoes City

In China Federation of light industries Xu Yong, honorary president of the China Leather Association, looks at whether the shoes have the basic conditions of the international professional market, whether from the scale of the leading enterprises or the matching of the perfect industry. "In the aspect of internationalization, Jinjiang still has much room to serve as China's shoe capital. I hope to hear more "Jinjiang shoe plate" in the relevant international footwear industry meetings and forums. Xu Yong said.

In fact, whether in the international market development, or brand export, cross-border mergers and acquisitions, cross-border electricity providers and other aspects, the internationalization of Jinjiang shoes dream has not stopped.

At the beginning of this month, the Jinjiang municipal government led relevant departments and business delegations to Moscow, Russia, inspected the lotus commercial city and Greenwood International Trade Center in Moscow, and discussed the investment cooperation matters with the operators of the two markets respectively. In depth, the Jinjiang enterprises set up logistics, trade and brand center projects in the area.

Prior to that, Chen Mingkun, a businessman in Jinjiang, spent more than one billion on the establishment of the new China Mall in Poland, and brought a large-scale professional market for Jinjiang enterprises to set up transactions, exhibitions, exhibitions and business negotiations. After the operation of the project, it will effectively change the low homogeneity and spread management of Fujian's export commodities for a long time, boost Fujian's brand and products to expand the Eastern European market, and further enhance the international status and market influence of the national brand.

In recent years, we have caught more and more favorable opportunities for restructuring the international market in recent years. Jinjiang shoe enterprises Go abroad and embrace the new international market. They rely on the advantages of joint operation, such as low cost, high efficiency, brand superposition and resource sharing, facing the international market competition and participating in the global industrial division of labor.

"We need to transform Jinjiang from a big brand city to a strong brand city, and guide enterprises to implement transnational operation, acquire foreign brands, brand awareness, and promote brand internationalization." The recently concluded report of the Party Congress is putting the internationalization on the table.

For many Jinjiang enterprises, they have already taken the lead. Just a month ago, the 361 degree announced the marriage with the famous Nordic outdoor brand OneWay Sport, and officially entered the high-end outdoor products. In the past few years, Anta, the sporting goods leader, has completed the acquisition of Fila brand. This year, Anta's first Middle East flagship store opened successfully.

In the field of electricity supplier, Jinjiang also began to integrate with the international market. Jinjiang enterprises, which are highly sensitive to the market, have been eyeing the cake of cross-border electricity providers a few years ago. They are trying to cross the border electricity providers to "go out".

Lu Zhenwang, an e-commerce expert, believes that Jinjiang has a natural industrial chain advantage in doing cross-border business. At present, shoes and garments account for the second place for transactions on the B2B platform. For B2C, the volume of clothing is the first. In its view, "Jinjiang can refer to the business mode of Ningbo cross-border electricity suppliers, especially its automatic integration of cross-border logistics, automatic declaration and automatic settlement system, and it can also choose docking with the pilot cities."

In the new international journey, Jinjiang's enterprises are stepping forward. When internationalization becomes a common strategic goal of the government and enterprises, the days that China's shoes will become the world's shoe capital will no longer be far away.

Of course, rapid development brings not only prosperity but also hidden danger. The overcapacity caused by mutual imitation and hurricane Rush has made Jinjiang shoe enterprises begin to shoulder heavy loads. Executives have repeatedly switched jobs to make enterprises aware of the importance of reserve talents, and the impact of the Internet is making some shoe companies difficult to adapt.

However, in the view of the expert group, at present, the construction of e-commerce platform in Jinjiang is still in the traditional stage. The characteristics of small, scattered and weak are exposed. The price competition and disorder competition exist in the electricity supplier industry, and can not be matched with powerful industries. The innovation of e-commerce mode and service is the next important step to strengthen the Chinese shoe industry.

In fact, in the innovation of electricity supplier service, the Jinjiang government has already taken action. Just this year, the electronic commerce center of China Shoes Capital and the Jinjiang E-Commerce Association have been set up to cooperate with logistics enterprises to create a highly centralized and efficient logistics system. At the same time, the Jinjiang municipal government has also issued a series of policies to support e-commerce, and has also set up a talent database for e-commerce providers. Through the joint training of schools and enterprises, training of professional associations, professional website training, and introduction of excellent talents, a long-term and effective delivery platform for e-commerce enterprises and professionals has been set up to support the establishment of a public service platform for R & D and personnel training.

The talent problem is also troubling the development of Jinjiang's private enterprises. Compared with the second tier and medium-sized cities, Jinjiang's attractiveness is obviously smaller, and there is no relatively scientific personnel raising mechanism. The talent problem restricts the development of Jinjiang shoe companies and other Jinjiang enterprises. In addition, with the increasing age of a generation of entrepreneurs, their ability to control market information is not as good as before, and their children are reluctant to take over their career. The problem of enterprise talent echelon construction has been placed in front of Jinjiang enterprises.

In response, Zheng Xin, a member of the expert group, said that he wanted to let enterprise In order to keep healthy development, we must find a new force to support. The top management group in every enterprise is the right candidate. Enterprises can retain these talents through shareholding. The government can encourage excellent business executives to stay in local businesses and solve the brain drain problem.

For enterprises to break through the homogenization of the surrounding area, the expert group believes that on the one hand, the government should intensify efforts to build various innovative platforms to serve differentiated competition needs of enterprises, the Straits cup design competition is a good way. On the other hand, enterprises should pay more attention to product R & D innovation and pay more attention to the subdivision of the industry.

For the "shoes capital of China" Jinjiang, we must face up to the difficulties in front of us and find out the channels to solve the problems, so that we can walk more steadily in the more intense market competition in the future.