International Retail Targeting Hangzhou Light Luxury Brand With Hair Power

< p > how optimistic the international retail industry is this year. From yesterday's world's commercial real estate services and investment company Wei Lishi, CBRE's latest Asia Pacific retail hotspots: 2013 annual review, we can see that: according to the statistics of the new "a href=" //www.sjfzxm.com/ "international retail brand < /a", in the first three quarters of 2013, Hangzhou added the top 19 performance to the top 10 in the Asia Pacific region, and the number of new international retail brands in Hangzhou was more than that in Seoul, Taipei, New Delhi, Manila and other cities, ranking Hongkong, Beijing (27), Shanghai (26), Singapore and Shanghai. < /p >
< p > strong > coffee shops and light luxury brands are one of the reasons why Hangzhou is on the list. < /strong > /p >
< p > in this report, the international retail brands mainly include coffee shops, restaurants, luxury, "a href=" //www.sjfzxm.com/news/list.aspx "ClassID=101112107105", "light luxury" /a, leisure, fast fashion, home department stores, household appliances, supermarkets and other categories. < /p >
In the first three quarters of 2013, the largest proportion of the retailers in the new markets in the Asia Pacific region were middle and high-end fashion retailers, and luxury retailers took a more cautious strategy. < /p >
< p > compared with those who first entered the Asia Pacific market, retailers choose to take Hongkong or Tokyo as the breakthrough point. Retailers with considerable scale in the Asia Pacific region prefer to expand their efforts in emerging markets. In the first three quarters, 70% of the new brands were concentrated in emerging markets, breaking the pattern of 50% of the mature and emerging markets in 2012. China is still the main battleground for international retailers to expand. < /p >
People who love coffee shops may have discovered many new brands of international coffee shops in Hangzhou this year. P In addition, the brand of light luxury brands has made obvious efforts in Hangzhou: Hangzhou Tower shopping mall has recently opened Michael Kors, Tory Burch, and the Mixc is about to open Kate spade, Sandro and other brands. These brands are cheaper than luxury brands, and their popularity is increasing. < /p >
In the report of the world bank P, the successful completion of a large number of high-quality retail space in Hangzhou has also led to a wave of new stores. Hangzhou has been ranked the ten most active shopping center in the world. < /p >
< p > < strong > luxury brand slow down shop > /strong > /p >
< p > at the same time, the luxury brand sales slowed down significantly this year. According to incomplete statistics of < a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107102" > Hangzhou Tower < /a >, this year's newly opened luxury brand is only known as Roger Vivier with shoes. < /p >
< p > in explaining the development of China's retail market this year, Bai Song Skiff, executive director of the Business Services Department of the world bank, Richard Ellis, said that the expansion of luxury brands in China's retail market has slowed down, and the growth of China's retail industry is dominated by medium and high-end fashion brands at present. "Sebastian" Unlike many new stores, many luxury brands have chosen strategies that are more responsive to market trends. They can meet the changing needs of Chinese consumers by upgrading existing stores, selling customized products and providing personalized customer services. < /p >
Retail brands in North America and Europe are most eager to enter China's < /p > P.
< p > according to statistics, retailers from North America and Europe are active in the Asia Pacific region. Retailers from Europe, the Middle East and Africa account for 54%. Retailers in Italy, Britain and France are eye-catching. US retailers followed closely, accounting for 26%. Professional clothing retailers, represented by footwear and underwear, account for 16%, up from 12% in 2012. < /p >
< p > the mature market including Hongkong and Tokyo is still a retailer, especially the < a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107108" > luxury goods retailer < /a > the first choice to enter the Asia Pacific market. In the first three quarters of 2013, Hongkong welcomed 28 new retailers and 20 retailers stationed in the Tokyo market. < /p >