FIFA And Adidas Formally Announced The Extension Of Long-Term Cooperation Between The Two Sides

< p > the announcement was made by Thierry Weir href= Weil, Thierry director of Adidas href= and Adidas Group CEO Herbert Heiner (Herbert Hainer) at a ceremony in FIFA World Cup 2018 host Moscow, Russia.

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< p > the cooperation between FIFA and Adidas can be traced back to 1970.

The strategic commitment to the FIFA World Cup will ensure that Adidas will continue to maintain a wide range of influence in the world's most watched sports events by 2013.

In the FIFA World Cup related areas, this cooperation has given Adidas a wide range of licensing and competition related rights.

Adidas will continue to provide the official match ball for the FIFA World Cup, and will provide thousands of volunteers with unique uniforms.

In addition, a wide variety of Adidas / FIFA World Cup licensed products will also be launched around the world.

Adidas will also have similar rights in all other FIFA events held during this period, including the FIFA Women's World Cup and FIFA World Cup U20.

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< p > as another key component of the partnership, the two sides will work closely in the wide range of development projects and grassroots activities around the world, such as the FIFA "FIFA Goal" and the Football for Hope Adidas exchange project.

Since 2008, Adidas and FIFA have passed the "goal" project to provide more than 150 thousand "FIFA Goal" balls for the football associations of all countries, and are committed to developing football in these countries.

As part of the extension of cooperation, the two sides will continue to provide the "FIFA Goal" ball in this project.

At the same time, Adidas will continue to provide support for FIFA's "hope football" Adidas exchange project by organizing workshops and seminars for specific community grassroots organizations.

These two projects are key initiatives in the FIFA social responsibility strategy, aiming at promoting football as a means to promote social development.

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"P >" in the past 40 years, Adidas and FIFA have been working closely together to develop soccer on a global scale.

Therefore, it is a natural step for us to continue the most successful partnership in the history of sports marketing, "said Herbert Heiner, chief executive of Adidas group." we feel very happy and proud that we can continue to maintain close cooperation with FIFA in Herbert Hainer.

This unique partnership, coupled with our extensive influence in all FIFA World Cup events, will help us consolidate Adidas's position as the world's leading football brand. "

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< p > "if there is no support from long-term partners like Adidas, FIFA can't organize world attention matches such as the FIFA World Cup, and it is difficult for us to continue to develop football in the world." Thierry Weil, director of International Football Association, said: "Adidas is an indispensable part of the FIFA World Cup history. Since the FIFA World Cup in 1970, Adidas has played a core role in every competition in Thierry.

We are very pleased that the long-term strategic partnership between the two sides will extend until at least 2030. We look forward to writing a new chapter in football history. "

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Adidas P is the world's leading football brand. It is the official sponsor of the most important football events in the world. These events include FIFA World Cup, FIFA cup, UEFA Champions League, UEFA Europa League and UEFA European Football Championship.

At the same time, Adidas also sponsors some of the world's top clubs, including Real Madrid, Munich, Bayern, AC Milan, flamenco, Moscow Central Army and Chelsea.

Adidas is also a sponsor of some of the top players in the world. These players include Lionel Messi (Leo Messi), Gareth Bell (Gareth Bale), Mesut Oezil (Mesut Ozil), Danny Alves (Dani Alves), Oscar (Oscar), Harvey (Xavi), Kareem Kareem (Karim Benzema), "(") "," (")", "(") "and" (")".

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< p > Adidas group is a leader in the global sporting goods industry. It has core brands such as Adidas, Reebok, Telme, Lok Bu and Reebok-CCM Hockey, and provides a wide range of sports and life leisure products, including < a target= "_blank" href= "http:// www.sjfzxm.com/" > shoes "/a", "a", "X", "*", "clothing" and sports equipment.

The company is headquartered in heto, Germany, and has more than 46000 employees. Its total sales amounted to 14 billion 900 million euros in 2012.

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