Double Eleven Is Coming To Linyi Shopping Mall.

< p > double eleven is approaching, the major electricity suppliers have launched many kinds of commodity discount schemes ahead of schedule.

Linyi's local shopping malls and home appliance stores are "not calm" and have launched various promotional programs.

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< p > 5, the reporter visited to understand that for the promotion of double eleven e-commerce, the local shopping mall played its own banner: clothing festival, shopping festival, warm Festival...

The "a" href= "//www.sjfzxm.com/news/index_f.asp" > discount card "/a" was created to win a share of the battle with the electricity supplier.

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< p > < strong > shopping malls "create Festival" to attract consumers < /strong > /p >

< p > 5 morning, reporters visited Yimeng Road, Hongqi Road, Jiefang Road shopping malls and home appliance stores.

Outside most stores, there are huge posters with regular promotions, such as "warm Festival" and "winter clothing festival".

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< p > in the festival words, "autumn and winter" a href= "//www.sjfzxm.com/news/index_f.asp" > men and women's wear > /a > 1-5 fold "," bed products 70 percent off, warm underwear 40 percent off "and other promotional eyeballs.

These festivals are not seen at all. Why do they pay much attention to publicity at this time? Ms. Qu, director of the Department Store Planning Department of a large supermarket in the city, said that the weather changed significantly in November, and the promotional commodities launched for the seasonal clothing sales season were mainly dressed.

The head of the clothing department of another large shopping mall is also preparing to launch a detailed promotion plan for the winter clothing festival starting from 8 this month. The preferential activities will last for 10 days. The Department of beauty stores is also preparing to launch the "cosmetics shopping festival" for the first time from 9.

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< p > for shopping malls, no Festival has become a trend.

The head of the planning department of a home appliance department admitted that preferential sales during the holiday season can really attract more customers, but small profits can be sold more quickly. "Activities that can be completed within a few days now are stretched for a long time, and specific promotional products are launched at specific time periods, and are promoted every day.

Festivals are like boosters, helping stores sell more products.

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< p > < strong > > creating a festival has tasted sweetness. This year, we should step up publicity efforts < /strong > /p >

Ms. P, director of department store planning department, told reporters that November was the traditional peak season for clothing sales. It was the temptation of double eleven sales promotion in 2011. During the double eleven period in 2012, the Department Store launched a promotion holiday and plan. After the promotion, the store initially estimated that the turnover increased by 50% over the same period last year, and at the same time, it was more than twice as profitable as before.

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Less than P, after the taste of "making Festival", this year the store increased its publicity.

Since the end of October, some promotional products have been launched in stores. When the sales season is over, a number of other promotional items will catch up. "This year's double eleven products, including gold, jewellery and cosmetics, should offer different promotions at the same time to attract more consumers."

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The P Yimeng building launched the winter clothing festival last year, and the time is also in the double eleven period.

Store a href= "//www.sjfzxm.com/news/index_f.asp" > dress < /a > a person in charge said, compared with the electricity supplier, the promotion time of the physical store is generally selected at the weekend. Therefore, this year's clothing festival started on Friday, November 8th, and the publicity and promotion efforts have increased.

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< p > < strong > appliances store is relatively calm, < /strong > /p >

< p > double eleven electricity supplier war is not limited to wearing goods, and the size of household appliances is also one.

However, on the 5 day, the reporter interviewed our local household appliance stores to know that for the upcoming double eleven, although they were mostly calm, they promoted the promotion of a few brands of household appliances in the early eleven.

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< p > before the sale of Jin Ying appliances, Kyushu IKEA and big RFA, some huge posters on some household appliances promotion were very conspicuous, such as the sales promotion and gift giving activities of several brand household appliances in from November 1st to 3rd and from November 1st to 10th, the "winter appliances Festival" started in November 5th, and the anniversary celebration from mid November.

However, the sales manager said that such promotions were not aimed at double eleven, but came from a series of preferential schedules launched by manufacturers or stores.

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Jin Ying, director of household appliances flagship store at P, told reporters that the double eleven electricity supplier war is also related to household appliances, but on the whole, it can not form a strong impact on the home appliance market. For the big appliances such as refrigerators, he believes that Linyi residents prefer the relatively conservative way of entering shops, "they can see and feel, and their minds are steadfast."

This is the reason why domestic appliance stores are relatively deserted during the double eleven period.

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