Home >

The Traditional Textile Marketing Mode Is Mainly Based On The Integration Of Offline Channels.

2013/9/15 20:28:00 25

in the era of rapid development of network information technology and the gradual increase of consumption level of residents, people's consumption habits are changing step by step, and more and more people accept and choose online consumption. According to this change, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > industries are eyeing the Internet. 
 in Ruian, Zhejiang, Wu Zhiwei, a famous entrepreneur who has been engaged in clothing production and production for many years, is well versed in the rules and trends of the industry development. She said: "in recent years, the vigorous rise of 3G mobile Internet has not only realized people's desire to surf the Internet anytime, anywhere, but also brought new opportunities to the garment industry. Consumers buy clothes no longer rely on offline stores, but choose quick, convenient, low price online shopping. The surge in the number of online consumers on the mobile Internet has made the online apparel market wider. Entering the mobile Internet and launching the new strategy of APP marketing has gradually become the main way for the garment industry to make new profit models. In the apparel industry still maintains a sustained and rapid development of the situation, who will be the first to enter the mobile Internet who can seize the opportunity. 
 it is understood that the development of mobile Internet is in full swing, but it is basically concentrated in the ordinary user market. The enterprise user market still belongs to the blue ocean, and traditional industry enterprises are almost blank. Traditional industries and enterprises have seen the tremendous opportunities brought by the mobile Internet. Due to lack of Internet technology, operation experience and energy, they can not find the best solution. 
In the era of P, various Internet based innovative applications have enabled more and more garment enterprises to see their application value in marketing channel development, precision marketing, brand building and word-of-mouth communication. The development of mobile Internet clients will become the vanguard force for the apparel industry to enter the mobile internet marketing. The information of new products, activities and promotions of the industry will be provided to customers through the client according to the needs of different customers. Through the Internet platform, the apparel client has effectively expanded the marketing channel, reduced the publicity cost, and quickly established the market reputation for the entire garment industry, thus forming a strong market leadership in the local market. 
 Wu Zhiwei analysis shows that the traditional marketing mode is mainly based on the integration of offline channels. The traditional channel competition not only increases the marketing cost of the enterprise, but also has a great restriction on the interactive marketing of consumers. By virtue of the client, it can effectively increase the interaction between the company and its customers, providing a more ideal marketing idea for the company. I believe that in the near future, the innovative marketing mode of Wu Zhiwei's clothing client will become a new trend for the entire garment industry to get rid of the shackles of the industry and fight the Internet.