Liang Yong: Continue To Promote The Brand Building Of Xinjiang's Textile And Clothing Industry

Xinjiang's second Asia Europe Silk Road clothing The festival will be held in Urumqi in from September 7th to 11th. What are the new highlights and new changes in the second Asia Europe Silk Road clothing festival compared with the first one, and how Xinjiang's clothing industry will develop in the future? The reporter recently interviewed Liang Yong, deputy director of the the Xinjiang Uygur Autonomous Region economic and Information Commission, and Liang Yong on the second clothing festival and Xinjiang. Spin Some important questions about the development of the clothing industry have answered the reporters' questions.

Reporter: and the first Asia Europe silk The new fashion and new changes of the second Fashion Festival will be compared to the fashion festival.

Liang Yong: in 2012, the first Asia Europe Silk Road clothing festival opened a good start. More than 50 local clothing enterprises in Xinjiang unveiled, 20 fashions were released, and the second Xinjiang women's skillful hand contest, so that the whole society saw the elegant demeanour of Xinjiang's clothing industry and saw the rich and colorful national costume. Clothes & Accessories And the spiritual outlook and wisdom of women in Xinjiang.

This year's clothing festival will have many new highlights and initiatives on the basis of the three major events of last year. First, we should thoroughly carry out the spirit of the central leadership's research and inspection in Xinjiang, and focus on vigorously developing the textile and garment industry to promote the employment strategy of millions of people. We will hold a symposium between Xinjiang and Xinjiang garment enterprises to explain the relevant policies, encourage mainland garment enterprises to invest in Xinjiang, and the two is to hold the national costumes and fashion show in Xinjiang. Dress culture To show the spiritual outlook of the healthy, upbringing, unity and progress and scientific civilization of the people of all ethnic groups in Xinjiang, so as to further carry forward the fine costume culture of all ethnic groups, adhere to the guidance of modern culture and resist the penetration of extreme religious colors. The three is to host the Asia Europe international image ambassadors, the world finals and the Asian super model competition finals, and attract the participants from more than 20 countries and regions to further expand the influence of the costume festival. Four, the first Xinjiang arts and crafts exhibition and the fine arts exhibition will be held to showcase the charm of Xinjiang handicrafts such as jade carving, carpets, embroidery, ceramics, etc., and to host the selection of masters, promote the marketization, industrialization and branding of Xinjiang arts and crafts products; five, the second Xinjiang costumes. Designer There are already 63 local contestants in the final of the competition. Six, on the basis of hosting the ten major ethnic garment brands in Xinjiang last year, the first Xinjiang ten professional clothing brands were selected and continued to promote the brand building of Xinjiang clothing.

In addition, this year's Asia Europe fashion week will invite famous designers from eight countries and regions such as Russia, Turkey, Spain, Kazakhstan, Uzbekistan and other famous underwear brands, underwear and Xinjiang local excellent clothing brands to appear on the same stage. It is expected that the number of fashion releases will exceed 20 times, becoming a truly Asian Eurasian fashion event.

Reporter: since last year's clothing festival, Xinjiang textile What changes have taken place in the clothing industry?

Liang Yong: we are pleased to see that Xinjiang textile since last year's clothing festival. Clothing industry There are three notable changes: first, the development of the garment industry is beginning to be emphasized by the local governments and industry authorities. In the past, due to the small scale of the clothing industry and the weak foundation, they did not attach enough importance to the economic society. But since June 2012, the people's government of the autonomous region issued the document No. 59 on the promotion of the development of the clothing industry in Xinjiang, especially the successful holding of the first clothing festival. The clothing industry has received unprecedented attention and attention from the local governments. Two, the confidence of the local garment enterprises is growing and the direction of development is becoming clearer. Some entrepreneurs said that last year, for the first time in the clothing festival, they saw the products of their peers. They knew where their differences were, and they knew the future development goals. The clothing festival is not only a platform for trade and communication, but also a platform for peers to exchange and learn from each other. Three, Xinjiang is the home country. Clothing enterprise Since September last year, we have held a series of activities such as senior talent training, equipment exchange and so on. We invited mainland famous designers, experts and equipment manufacturers to exchange in Beijing. We organized local enterprises to participate in the China International Clothing and accessories fair, and visit the famous clothing brand enterprises such as LAN Zi. Through training, visits and exchanges, broadened our horizons, increased our knowledge and promoted cooperation.