The World'S First-Rate Sports Brand Is Also Facing High Inventory Worries.

< p > recently, Nike's earnings report shows that sales revenue in all regions is growing in fiscal year 2013, while revenue in China has decreased by 5% to 2 billion 450 million US dollars.

Compared with Nike's decline in Greater China, its competitor Adidas sold 15% in the Chinese market last year.

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< p style= "text-align: center >" international sports brand discount "ferocious" suspected increase in inventory < /p >

"P", while the store insiders told reporters, "these top sports in previous years are very arrogant. They often dislike discounts, but recently they obviously feel that they are playing promotional cards, and many new ones will take part in discount activities in a short time."

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< p > Miss Lin recently reported to reporters that the discount of the first-line sports brand in the shopping mall was fierce. "Once a pair of sports pants is over 100 yuan, it is super cost-effective. I started 3 times at a time."

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< p > in previous years, it was very "/p".

< p > new products are available this year, < /p >.

< p > reporters visited many shopping malls in the city, and found that many first-line sports brands including Adidas, Nike and kappa not only had some promotions as low as 50 percent off, but also had 15% off rare activities of brand launching new products.

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< p > July 24th, Adidas Trifolium counters in Beijing Road store, Guangzhou, 100, men and women T-shirts have a discount of up to 50 percent off, women's T-shirts can be bought at 140 yuan, while Kappa counters attract 40 percent off of the goods in the doorway.

The reporter turned around on the floor of the sports brand and found that there were quite a few T-shirts priced over 100 yuan.

Sales staff told reporters: "last year's old goods to be cleared, the discount will be lower than the new ones."

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< p > the insiders of Guang Bai Department told this reporter that in previous years, these top sports were very "bullish", or there were few discounts or discounts.

According to its disclosure, with the promotion of discount sales, the sales volume of Nike has increased by more than 140% over the past two days in the past weekend. Adidas's sales increased by 200% over the same period last year, and sales of sports goods increased by more than 5.

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< p > a person in charge of a shopping mall in the city pointed out that the sports brand has always had multiple channels in clearing inventory, including factory stores and special offers, but this year's policy has undergone new changes. "A lot of first-line sports brands have just been listed on the new 15% off, which is rarely seen in the past. This is mainly to speed up the inventory clearance and speed up the return of cash."

Nike chief financial officer pointed out that China is the focus of company inventory management.

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< p > analysis: < /p >

< p > inventory began to increase < /p >

< p > outdoor, fast fashion lookout, < /p >

< p > Mr. Ma went shopping in a shopping mall in Tianhe District on weekend. It was found that Columbia played half off, including discount clothing, T-shirt and < a target= "_blank" href= "//www.sjfzxm.com/" > shoes > /a >.

"A pair of shoes will cost less than 600 yuan after folding, almost the same as Adidas next to it, but it has waterproof function, and simply chooses outdoor shoes."

Mr. Ma told our reporter.

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< p > there is a small number of consumers who have such an idea.

Insiders pointed out that with the gradual differentiation of consumer groups, at the same price level, younger consumers are more likely to be attracted by fashion trends < a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a", while mature consumers tend to be functional outdoor brands.

Besides, price is also a key factor. The low discount promotion of outdoor brand and fast fashion brand takes part of the flow of some sports brands.

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< p > in a shopping mall in the city, the reporter made a price comparison.

A new line of international sports brand, a new women's POLO shirt, has no discount price of 299 yuan. With the outdoor outdoor brand of a certain line in the shopping mall, there are 2 items of 30 percent off 3 pieces and 40 percent off promotions. The original price of a POLO sweater similar to those of the above sports women's POLO sweater is 399 yuan. After 20 percent off, it can be added to the activity 30 percent off, the price can be as low as 223 yuan, and the fast drying material is added to the T-shirt fabric, which has functionality.

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< p > in the UNIQLO counters, an ordinary solid colored short sleeve even less than 100 yuan. After a few simple styles are sold, it even costs only 59 yuan. Xiao Zhang, who is 20 years old, told reporters that "the price of a Nike can buy 2~3 uniforms, and the style is not bad."

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Less than a year and a half ago, when Nike was in the ascendant of the Chinese market, the company expects to double its annual sales volume to $4 billion in 4 years, according to foreign media.

Nike now says sales in China are likely to continue to decline in the next 2 quarters, which will be the 5 consecutive quarterly decline.

Nike's growth momentum has disappeared and its stock has started to increase.

Other international sports brands also suffered the same problems, but they took a lower price strategy earlier than Nike to empty stocks, such as Adidas's sales in the Chinese market increased by 15% last year.

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