Domestic Sports Brand "Heavy Cold" Closing Shop Spread This Year.

< p > July 18th, Hongkong stock market Lining closed 4.54 yuan, up 2.25%; 361 degrees closed at 1.85 yuan, down 0.54%; Anta sports closed 8.50 yuan, up 0.12%; XTEP international closed 3.37 yuan, up 1.82%.

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< p > in the past two years, the whole domestic sports brand market has been like a "heavy cold".

With falling revenue and declining profits, share prices have also fallen heavily.

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< p > July 18th, the reporter through Wind data software statistics: since the beginning of 2011 to June 17th this year, the domestic sporting goods industry boss Lining stock price has plummeted 71.60%, 361 degrees stock price has fallen 60.32%, XTEP international stock price has dropped 25.57%, Anta sports stock price has fallen 18.61%.

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< p > only from the end of August 2011 to the beginning of September 2012, the market value of the six major sporting goods companies listed in Hongkong such as Lining, Anta, 361 degree, China trend, XTEP, PEAK reduced from about 70000000000 yuan to about 30000000000 yuan.

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Less than P, behind the sharp drop in share prices is a wave of shops closing.

Earlier this year, XTEP announced that it would close 100 to 200 stores again.

In the whole year of 2012, except for 361 degrees, the number of stores increased by 217 last year, the total number of five major brands, including PEAK, was close to 5000. In 2012, the number of Li Ning Co stores was reduced by 1821.

In the first quarter of this year, only PEAK's authorized retail outlets in China decreased by 125 compared with the end of 2012. At the beginning of this year, XTEP has publicly stated that XTEP intends to close 100 to 200 stores.

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< p > the operational weakness of domestic sports brands can also be known from its annual reports.

Lining, the head of the domestic sporting goods industry, lost nearly 1 billion 980 million yuan in 2012. The group's revenue dropped by 24.5% to 6 billion 700 million yuan.

Anta's revenue fell 14.4% compared with the same period last year, PEAK's revenue fell 37.5% compared to the same period last year, and 361 degree revenue dropped 11.1% compared to the same period last year.

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