How Should Garment Enterprises Cope With The Off-Season Market?

< p > > as everyone knows, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > business once entered June, and after three consecutive months, that is, early October, will enter the off-season, and my shop is also the same. Recently, I can receive fewer lists, three to five, and a good day is two.

Although some of the best friends in the shop may not be less than me, they are obviously worse than before.

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< p > although knowing that these months are off-season, they do not know why it is off-season, obviously summer, < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > cheap, diversified styles, colorful colors, there should be more people to buy, but the results are often different.

At first, I was especially puzzled by a new person. I finally realized it in some old family members, but this is not the case.

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< p > summer, because of the weather, it is enough for everyone to have some laundry. Even if I am a lazy fellow like a landlord, I would like to rub some clothes for myself instead of washing clothes in winter.

Perhaps more people are different from the landlord's point of view, but it has to be said that this is one of the reasons.

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< p > 2, summer holidays are few.

Holidays often lead to the development of garment industry or more industries. Because of the lack of holidays, the sales of clothing industry will naturally drop.

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< p > 3, for the clothing category, the types of summer sales can be very scarce. It is nothing more than short sleeves, shirts and some skirts, and so on. This is the most important reason for the off-season. But if you meet a friend in the main category, obviously the situation is much better, so the so-called off-season is not so pale! < /p >

< p > how to deal with the off-season? The landlord not only read a lot of experience left by the forefathers, but also put forward several summaries in combination with his own views. I hope some friends can be inspired, and if the farts are not used in a big way, you can laugh at them.

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< p > 1, keep the speed of new baby, high frequency and quantity.

The new baby is a key to attract traffic, stable goods can maintain stable traffic, stable traffic is also a foundation of conversion rate, is the guarantee of sales volume.

It doesn't matter every day, but it can't be broken.

Besides, the time of going up and down is very exquisite.

The landlord's personal feeling is 9-12 in the morning, 1-5 in the afternoon, and 8-10 in the evening. These periods are relatively large, but these are personal opinions. When I choose which time to go to the baby, I think some friends have more experience than I do.

After all, I am just a new beginner. < /p >

< p > 2, and cater for the off-season, I think it is still a bit troublesome to do it, but it is also feasible.

For example, some friends who specialize in autumn and winter clothes or spring clothes can bring some summer hot goods to their stores.

Help yourself over the off-season, even if you earn less, that's also earned.

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< p > of course, when choosing the hot selling products, the landlord still has some suggestions of his own, that is, try to make a small amount of money, so as not to generate inventory backlog. After all, this is only for overuse, and the emphasis must be clear.

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< p > 3, to maintain contact with old customers, we have to say that the vast majority of industries, business sources are from the old customers.

Lou Zhu is also the same, I think a lot of friends are the same.

Most of the old customers don't need to use the system of businessmen, so it's better to chat with friends like a friend.

The other person can become your regular customer. Obviously, it also has some trust in you. Maintaining good relationship is definitely good for your business.

Therefore, the landlord's view is that when building new customers, the old customers can not be neglected.

Otherwise, when the off-season is over, during the peak season, the old customers will become old customers of others.

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