How Should Fabric Manufacturers Respond To The Personalized R & D Needs Of Clothing Brands?

How to cope with the demand for personalized development of domestic clothing brands? In June 4th, by the Chinese fashion alliance "a target=" _blank "href=" "href=", "designer" club "Zhuo Shang" ("Hangzhou) Co., Ltd. boutique fabric conference" organized by the Chinese fashion alliance, the designer of the "fashion" Fabric Co., Ltd. will put the more mature "special" special matching mode into practice, aiming to play an effective and direct precision docking advantage, providing a new way of innovation and development for the clothing brand and fabric enterprises to meet each other's needs and mutual cater for each other. < p > fast fashion < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > brand and how to realize with many fabric suppliers.

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< p > it is reported that this kind of fabric demand oriented by a single clothing brand has launched the "1+N" matching mode with the help of the exhibition platform. It has been held many times in the park since last year. It has attracted the famous brands and fabric merchants from Japan, Bela Vera and Tonlion to come to "tailor-made".

Combined with the successful experience and continuous exploration of the previous special fabric pairing, this boutique clothing (Hangzhou) Co., Ltd. has a more sophisticated display of the precision and efficiency of the "1+N" mode.

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< p > < strong > more focused and precise, only for more efficient < /strong > /p >

< p > as a famous fashion brand in China, Zhuo Shang fashion (Hangzhou) Limited has led its 30 designers and fabric purchasing director for the first time.

According to its unique brand positioning and fabric needs, the organizers screened 26 fabrics companies to carry out 2014 spring and summer new product exchanges.

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"P" Zhuo Shang's chief purchasing officer, Ji Yu Wen, took part in this activity mainly to sample and select suitable fabric partners.

Based on the different characteristics of the factory type fabric company and the trade fabric company, the precise matching form of the "1+N" precisely solves the problem of how to find a better match between the fabric supply of Zhuo Shang brand clothing and the two.

In the past procurement experience, 6:4's two types of fabric supply and match ratio is the best choice for the company to pursue fashion and stick to its quality.

It is reported that this pair of activities, Zhuo Shang clothing for each fabric business sampling, is expected to choose a cooperative supplier will reach up to 70%.

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< p > for the consideration of fabric and clothing brand fit, fabric delivery and fabric quality, Ibrahimovic, director of research and development of the brand of Zhuo Shang, Li Chunjiang, adds that the past fabric cooperation is difficult to meet the collection demand of fast fashion brands for fabric category, quality and shipment date from supply to purchase.

"Factory oriented fabric enterprises focus on fabric quality and delivery speed; and the short board of fashion can only be made up by trade oriented fabric companies, but in terms of quality and delivery speed, trade oriented fabric companies are hard to guarantee.

The efficient matching mode of "1+N" brings together various forms of fabric suppliers to effectively solve the needs of brand players, and provides efficient channels for branding partners to select R & D partners.

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< p > strong > more direct and convenient, only to achieve a win-win situation < /strong > < /p >

< p > the direct exchange and trade docking with the brand developers can reach the fabric research and development advice. This pairing will attract a large number of domestic fabric enterprises, including 26 domestic excellent fabric enterprises, such as Zhuzhou cedar and Hangzhou freshmen printing and dyeing.

They believe that the form of one to one communication with a single clothing brand is a more direct and convenient way to effectively promote fabric enterprises and products.

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< p > domestic clothing brand designers lack knowledge of fabric function and technology, and become the main problem in the cooperation between fabric suppliers and brand dealers.

Shen Xuefeng, marketing manager of Hangzhou Xinsheng dyeing and Printing Co., Ltd. and Ma Cuichen, deputy manager of Sales Department of Zhuzhou cedar Co., Ltd., said that this time, designers and purchasing managers, R & D managers and other related personnel can realize face-to-face communication. The chance is rare, which is difficult to meet in ordinary business development.

On the one hand, it can help designers to expand their creative inspiration through the introduction of special features such as linen and ramie fabrics. On the other hand, brand designers can help fabric manufacturers accurately grasp the trend of popular product development, and this kind of docking activities can achieve win-win cooperation between the flour merchants and the brand dealers.

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In the same period of the pairing, the organizers also held the salon event entitled "14SS color trend analysis", aiming to enhance the service value of the new mode of "1+N" pairing, and better guide the fashion brands and fabric companies to take the fashion trend, and to promote and deepen the exchanges and cooperation between the two sides. "P"

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