Semir Brings Up The Biggest Mergers And Acquisitions In China'S Apparel Industry

< p > Zhejiang Semir < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > Limited by Share Ltd (Semir dress, 002563) announced in June 20th that the company signed a framework agreement with Zhejiang zhe Holdings Group Limited and individuals to purchase 71% stake in Ningbo zhe Mu sang Holdings Limited.

The amount of the paction is estimated to be between 1 billion 980 million and 2 billion 260 million yuan.

This will be China's largest a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" industry's largest merger case so far.

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< p > Semir dress is a brand clothing enterprise featuring the virtual operation, featuring a series of adult a href= "//www.sjfzxm.com/news/index_c.asp", casual wear /a and children's clothing as its leading products. Its two major clothing brands, Semir (Semir) and Lapara (Balabala), are the leading brands and leading brands of our leisure less a href= "//www.sjfzxm.com/news/", the clothing industry "/a" and the children's clothing industry.

In March 2011, the company listed on the SME Board of Shenzhen Stock Exchange and became the leading apparel listed company in the domestic A share market with a total market value and profitability.

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< p > zhe Mu Shang is a private apparel Brand Company, which is mainly located in high-end casual menswear. Its brands such as GXG and gxg.jeans have created the fashion style, exquisite and simple dress style of urban youth, and are the leading brands of urban youth casual men's wear.

At present, China zhe Mu has set up about more than 1200 retail outlets in the mainstream department stores and shopping centers nationwide, and the company's retail revenue exceeds 3 billion yuan in 2012.

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< p > in recent years, Semir apparel has been developing rapidly based on its main business and based on its brand. It has become one of the few competitive enterprises in the apparel industry.

On the basis of the successful creation and operation of two well-known clothing brands, Semir apparel has formulated a multi brand development strategy, aiming to develop into the world's leading multi brand apparel group that meets the needs of children and adults in a professional, fashion and diverse life.

The development of high-end brand apparel business is the focus of the company's next development.

The industry believes that the high-end leisure men's wear industry is in the growth stage, and there will be great room for future development. Through strategic cooperation with GXG, Semir apparel will expand new business growth points and enhance the company's performance.

Semir clothing will also expand its business layout to meet the needs of consumer upgrading. On the basis of the original public leisure and children's clothing business, the layout of high-end business will meet the diversified needs of consumers.

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The strategic cooperation between P and GXG will help build a middle and high-end business platform.

GXG management team has outstanding capabilities in product design, channel resources, mid and high-end business supply chain, e-commerce, human resources and so on. It has comprehensive competitive advantages in < a href= "//www.sjfzxm.com" > high-end casual wear > /a > business market.

Through this cooperation, Sen Ma can get the resources of the high-end business development, and will continue to develop other high-end clothing business in other segments while maintaining the growth of GXG's original business, and promote the implementation of the multi brand strategy of the company.

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< p > this strategic cooperation will also enable the two sides to complement each other and play a synergistic effect.

Both sides are in the apparel industry. They can integrate resources effectively in many aspects, such as human resources, brand promotion, information system, channel resources, logistics distribution system, e-commerce and so on, giving full play to the synergy effect and reducing operation cost.

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< p > it is understood that after the two sides have reached a strategic cooperation, zhe Mu will still become a holding subsidiary of the "a href=" //www.sjfzxm.com "Semir dress" /a.

Semir costumes will form a board of directors with the original shareholders and management of GXG, and make strategic management and coordination to the company. The company's original management and design team, supply chain system and retail channel remain unchanged, and the company's management and employees will sign long-term work contracts. The original positioning and product style of the GXG brand will remain unchanged.

Semir apparel will coordinate all aspects of resources in terms of capital, human resources, channels and management experience, and support the sustainable development of GXG.

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