Multi Brand Clusters Expand Domestic Demand, Self Marketing Channels And Expand Markets.

< p > > China a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > entrepreneurs delegation visited Yantai sulang clothing "a target=" _blank "href=" "target=" > dress > Limited by Share Ltd Development Zone headquarters. During the visit, chairman Wu Jianmin answered some questions raised by entrepreneurs, and talked with you about the brand characteristics of Shu Lang.

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< p > < strong > multi brand cluster expanding domestic demand < /strong > < /p >

During the visit, the delegation appreciated P's brand of independent innovation and multi brand strategy, especially in Shandong, which is widely recognized for its lack of fashion and social resources.

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< p > Wu Jianmin said: "making a brand needs to focus on positioning, innovation, quality assurance and timing. Making 7 brands means investing 7 times of energy, manpower and material resources.

Now the clothing industry, no matter Chinese and foreign, multi brand operation is the mainstream, not why, but must do so. "

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< p > Wu Jianmin explained that the market is becoming more and more diversified. Even the same person will have a variety of coexisting aesthetic tastes and different needs from work and life. The single brand can meet the needs of consumers, but it can not meet all the needs of consumers.

Therefore, multi brand strategy is a mode of operation for the differentiation of market and the diversification of consumer demand.

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At the same time, P combines a with _blank, href= and //www.sjfzxm.com/, and combines with foreign part-time designers, and works with high level outsourcing design companies in Europe, America and Korea to enhance the R & D level and brand strength of the company, so that it has a good command of fashion discourse power.

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< p > < strong > self marketing channel extension market < /strong > < /p >

< p > entrepreneurs generally have a doubt. In history, Shandong is not a fashionable area, causing people to think that Shandong can not do the thinking inertia of fashion products. If Shu Lang lets the franchisees join Yantai to join the agency, it will be more difficult. Under this premise, how can she develop the market step by step?

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< p > Wu Jianmin explained: "based on the analysis of this situation, he started building a self run store system in a pioneering stage, self recognition, and constantly pushed into the Shandong market and Beijing market, and then expanded to the northern market and South market."

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< p > Wu Jianmin said that he has made quick decisions since last year, made decisive decisions to shrink his limbs and cut off the post, shorten the management radius, divide the market layout of seven brands, use differentiation strategy, concentrate superior resources, deepen farming and meticulous work, create local advantages in key regional markets, achieve breakthroughs in point to area, and seize the market share of each brand, which is also the success of shlang model.

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At the same time, Wu Jianmin also pointed out that in the course of development, he also pointed out that in order to better control many brands, manage the large radius of the management area and share the resources of the whole industrial chain, Shu Lang set up the general dispatch room to manage the resources of all the resources and all the brands of the country in an all-round way so as to facilitate the centralized distribution of all the resources of the brand by the brands, which is very conducive to the growth of the brand of P.

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