Textile And Garment Enterprises Are Still Changing Their Prices In Traditional Markets.

< p > despite the constant release of the world economic warming signal this year, Liang Yongsheng felt a bit helpless: "the volume of exports is roughly the same as that of last year, but this is a 10% reduction in price."

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< p > the decline in market demand in traditional Europe and America and the continuous rise in domestic manufacturing costs are tightening the neck of the business owners from two directions.

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< p > "there are few guests in Europe. The United States is in a better position."

As manager of Jiangsu Hui Hong International Group, Nanjing Heng Heng a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, manager Liang Yongsheng told reporters about his feelings of Canton Fair.

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The three session of the 113rd Canton Fair was opened in May 1st. The main exhibition enterprises are < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "P" > "clothing", "less than", "shoes", "medicine", "medicine" and "health care", which are more traditional labor intensive enterprises which are more sensitive to cost and price.

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At present, the competitive advantage of China in the traditional labor intensive industries has disappeared because of the rising labor costs, weak foreign market demand and unstable RMB exchange rate and other factors. P

The incremental demand in the emerging South American markets (Mexico, Brazil, Chile), the Nordic market and the African market can not effectively alleviate the slack of the traditional market.

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< p > despite the reluctance, most exhibitors admit this.

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< p > < strong > demand and cost < /strong > < /p >

< p > cyclical changes in foreign market demand make it difficult for enterprises to guarantee orders.

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P, the manager of garment export of Shandong Lufeng Textile Dyeing Co., told reporters that the volume of orders increased by 20% this year compared with the same period last year. The main reason is that the inventory of the company's customers was large last year. After a year's digestion, the demand for new orders began to appear.

In order to cope with such a large and small year, enterprises can only keep the market from the adjustment of cost and price.

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< p > although the competition of raw material enterprises in China has led to a decline in raw material prices, this can not offset the rise in labor and processing costs.

Qian Yang, business manager of textile and garment Department of Jiangsu Zhong Hong International Holdings Limited, told reporters: "because of the increase in printing and dyeing fees, coupled with the improvement of national environmental standards, the decline of raw material cotton prices is not reflected in the finished products."

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< p > Qian Yang revealed that the volume of exports in the first quarter of this year has dropped by 10%, and this year's forecast is not optimistic.

"At present, the rising cost of labor is unprecedented, but the employment situation in the garment industry is still in the black, and young people are reluctant to engage in textile processing."

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In addition to P, exchange rate factors are also one of the export barriers mentioned by entrepreneurs.

Processing and manufacturing products are Gao Min sensitive to price changes. The fluctuation of RMB exchange rate not only makes foreign buyers not dare to make big orders or long orders, but also makes the profits of enterprises repeatedly squeezed.

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< p > < strong > order: from quantization to differentiation < /strong > < /p >.

P can change the current dilemma only by integrating itself and upgrading the industrial chain itself.

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< p > Qian Yang believes that the automatic production of traditional labor intensive enterprises can not be accomplished overnight. In this process, small and medium-sized enterprises can not afford large amounts of capital investment, and can only choose to sacrifice their prices in the original mode.

This pattern is obviously not sustainable.

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Under the background of price cutting, Lufeng dyeing and weaving has raised the price of fabric and clothing, P.

"At present, orders have been received in September, and sales and export volumes are expected to rise steadily this year."

Han manager told our reporter that profits in the first quarter of this year increased by 40% over the same period last year.

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< p > "on the one hand, we should strengthen cost control, such as scale production and whole industry chain production, meticulous arrangement of production plan, and improvement of machine running speed, etc. on the other hand, we should strengthen supporting services, such as early design and research, support for customer fabrics, from semi-finished products to finished products and even last logistics services to customers, saving their time and energy."

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< p > it seems to him that the order of quantification will definitely flow to the peers in Southeast Asia and other places, and they will choose to make high-grade and difficult orders.

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< p > of course, export pressure still exists, such as customer demand for product differentiation and stringent standards for product quality.

Han manager told reporters that the change of order structure, including many styles, small batch, many colors and short cycle, all brought difficulties to enterprises.

"We have adapted to the mass production of tens of thousands of pieces at a time, and now there are only hundreds of them, and there are different styles and colors."

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