ADI Will Promote The Adidas Lok Yi Children'S Development Project In Lushan Disaster Area.

< p > April 20th, < a href= "//www.sjfzxm.com/news/index_p.asp" > Sichuan province < /a > Lushan County occurred strong earthquake and suffered heavy losses.

To this end, Adidas group announced in April 23rd that it would give emergency contributions to earthquake survivors.

The donation will provide the most urgently needed products in the disaster area, including Adidas coats and cold clothing, in order to solve the urgent needs of the people in the disaster area.

In addition, the company also announced that it will promote the Adidas Lok Yi children's development project in the disaster area to provide more resources and assistance for survivors of the Sichuan earthquake.

< /p >

< p > > the managing director of Adidas group Greater China, < a href= "//www.sjfzxm.com/pioneer/" > Gao Jia Li < Colin > (Colin Currie), said: "the strong earthquake will cause serious damage to the disaster area and the local people.

In the light of past experience in disaster relief, we are well aware of the importance of quick response at the critical moment and emergency relief for survivors.

With the help of our partner, Lok Yi Hui, we have begun to pport Adidas's disaster relief materials to the disaster area.

We hope that these donations will alleviate the suffering of survivors and help them rebuild their lives.

< < /p >.

Except for rapid assistance, Adidas group will also provide long-term support to local children through the experience of post disaster reconstruction in the past P.

In 2008, after the Wenchuan earthquake, Adidas established the Adidas Lok Yi children's development project, and developed and implemented a mature and reliable curriculum for child development.

< /p >

< p > this non-profit flagship project is established by Adidas and the famous nonprofit organization children's Music Association for children's development in Ningqiang County, Shaanxi province. Through sports and games, thousands of children in the local area get social, physical and psychological rehabilitation and development.

Dozens of Adidas employee volunteers also participated in the project.

Based on its latest commitment, Adidas will extend the Adidas Lok Yi children development project to Sichuan based on past experience, providing resources and assistance to the local community.

< /p >

< p > Adidas group's emergency support and long-term support for the people of Sichuan embodies the Adidas's corporate culture of great love and its commitment to the Chinese society.

After the Yushu earthquake in Qinghai in 2010, Adidas also launched an employee donation program and made an equal contribution to the company.

< /p >

< p > < strong > long term rooted in China < /strong > < /p >

< p > Adidas group Greater China has been committed to helping the long-term development of children in recent years. Employees have also taken the lead in giving full play to their skills and experience in various initiatives.

In September 2011, Adidas joined NBA star Dwight Howard to start the "Adidas migrant workers' help program", aiming at providing life skills training for migrant workers' children, so that they can better integrate into urban life.

In addition, Adidas organized an annual "love running" campaign to gather employees and friends and family members together to raise money for many charitable activities of the company.

< /p >