Guo Pei, The First Person In China'S Advanced Customization, Talks About The Unknown Story Behind The Advanced Customization.

< p style= "text-align: left > > advanced customization is accidentally bloomed because of" first lady ", but a target= _blank href=" //www.sjfzxm.com/ "> designer" /a "all say that if you want to make money, you will make brand clothes, and advanced customization is just an ideal.

The reporter interviewed Guo Pei, the designer of "the first person of Chinese advanced customization", who told her the story behind the advanced customization.

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< p > suddenly, because of the elegant dress of "first lady" when Peng Liyuan visited, "China's advanced customization" was uncovered.

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< p > "the first lady's instant marketing benefit for Chinese designers is several times that I have run in ten years, and it is really effortless."

Hong Huang, a magazine publisher, sighed, "first lady wearing" exceptional "advanced customization is a good thing, which is good for all Chinese designers, because there is much less doubt about the voice of Chinese designers.

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< p > in fact, many Chinese designers and "a target=" _blank "href=" //www.sjfzxm.com/ "clothing /a" clothing brand has already embarked on the road of advanced customization, or is approaching to advanced customization.

But the reality is very skinny, and the profit margins of advanced customization are unstable, which is still the ideal of most designers.

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One day in the middle of March, the reporter saw a designer named Guo Pei, who is known as the "first person of Chinese advanced customization". Her "Rose House" is located at the Lai Guang Ying West Road on the North Fifth Ring Road of Beijing, covering an area of more than 3000 square meters.

People's familiar costume awards for Beijing Olympic Games and the performance of the CCTV Spring Festival evening folk singer are all from here.

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On the day of "P", there were not many guests to try on the store, only the front desk and several design assistants were busy on their seats.

In the workshop on the three and four floors, more than 150 print artists, embroidery workers and craftsmen are working on the latest batch of orders.

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< p > 1996, with the savings of 600 thousand yuan accumulated in the clothing era, Guo Pei set up the rose house. "At that time, I set up a company to design for the enterprise, and my design was sold to thousands of people, and I felt that it was only for a person to do" a target= "_blank" href= "http:// www.sjfzxm.com/" > clothes < /a > too big to use.

Guo Pei said.

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The first custom order of P rose rose from the business contacts between friends.

Guo Pei set the price at that time for a skirt no less than 5000 yuan.

"When I make a garment for an enterprise, the design fee of one style is 10 thousand yuan. How can I collect money for personal design? I do not know the price of the market at first, so it is half in accordance with the standard of the business order."

Guo Pei recalled the situation at that time. "As soon as the 5000 yuan was announced, the guests jumped up:" what? You're crazy! How much money? I didn't spend so much money on Gucci.

I see what you are doing! "Scared Guo Pei to swallow the a target=" _blank "href=" //www.sjfzxm.com/ "> cloth" /a "fee.

The customer went through three tries, and finally got his own suit. He said one word: "value!" which gave Guo Peisong a sigh of relief and gave her greater confidence in the prospect of Chinese advanced custom clothes.

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< p > for the first three years, Guo Pei's main job is to explain to people what is advanced customization and why clothes are more expensive than bought.

After China joined the World Trade Organization in 2001, the more open era came.

Foreign luxury brands also quietly enter China's door.

Guo Pei's customers wear Gucci and Chanel as well as rose style Chinese style advanced customization.

Rose House gradually won a high-end and niche market, and Guo Pei also experienced 50 thousand yuan from one style of clothes to 50 thousand yuan.

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< p > "everything is for you" (< /p >).

< p > only by relying entirely on handwork can we get advanced customization.

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< p > two embroidery workers can only embroider half a leaf in one day. They need two months to complete a small pattern.

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