Ting Mei And The Shoe Industry

Two years' endorsement fee ranges from nearly one million yuan to 8 million yuan. When a company asks for a celebrity endorsement press conference, if a reporter asks to play on the spot, he will publicize his brand of endorsement with a self created slogan, how will he deal with it?

Classics, classics, classics forever!

"This is the answer given by Ting Mei, a movie star.

In fact, the slogan of the shoe industry is "to understand every step of life".

On the afternoon of June 6th, Ting Mei and the famous footwear industry group renewed their contract, becoming the image spokesman of the title again.

In 2006, the famous footwear industry first hired Ting Mei for 2 years.

Since then, the brand of women's shoes in Wenzhou has launched a wave of endorsement, employing star lineup and grade, which is no less inferior to the brand name of men's shoes that the shoe industry has become famous.

Cecilia Cheung, Chen Hao, Li Bingbing and some other female stars who had more influence in China began to play the role of Wenzhou women's shoes, and became the spokesmen of Wenzhou women's shoes brands such as Zhuo Si Ni, tha ya, kraft and so on.

It is understood that Wenzhou shoe companies asked these female celebrities to speak fees in 2S, ranging from nearly one million yuan to 8 million yuan.

At present, the Longwan district is the most important production base for women's shoes in Wenzhou. 90% of the shoe companies are engaged in the production of women's shoes. The annual production of women's shoes accounts for about 55% of Wenzhou's shoes.

In June 19, 2006, Wenzhou shoe leather industry association and Longwan District People's Government jointly awarded Longwan "China Shoes Capital women shoes base".