Handu Yishe Will Launch Footwear Brand

According to Yibang Power Network, Handu Clothing House BLACKQUEEN, the seventh self owned brand of Korean style fast fashion women's shoes, is about to be launched, stepping into the category of women's shoes, and constantly improving the multi brand operation pattern.

Before that, Handu Clothing House has successively developed HSTYLE, AMH, MINIZARU and Oriental retro style Original designer The brand Sulin, as well as six brands including Korean fast fashion jeans brand JeansPoint and Korean OL fashion brand SoNeed.

Handu Yishe said that the first brand of women's clothing HSTYLE at the beginning of its establishment is the basis for launching the subsequent Korean style fast fashion brand. Not only Tmall and Taobao Market HSTYLE have become the most comprehensive women's wear brands, but also continue to expand the distribution platform, which has now exceeded 10. On the platforms of Jingdong, Vanke V+, No. 1 Store, Macaulin, etc., the sales of Handu Clothing House are the first in women's clothing category. Women's clothing brand HSTYLE is the leader of Handu Clothing House. HSTYLE has established the industry status of the first brand of Hanfeng fast fashion in Handu Clothing House.

After Handu Clothing House occupied the domestic Korean fashion clothing market with HSTYLE, Handu Clothing House also launched different brands, forming a multi brand strategy to deal with more market segments and consumer groups and meet the needs of different consumers. Handu Yisha said that the multi brand strategy not only differentiated the positioning from the category, such as the introduction of women's clothing, men's clothing, accessories, children's clothing and other brands belonging to different categories, but also took into account consumer age and purchasing power, fabric materials, style preferences and other factors.

Handu Yishe introduced to Ebon Dynamics that the consumer group of Hanfeng OL fashion brand SoNeed is more inclined to mature office white-collar workers; The buyers of Korean style fast fashion jeans brand JeansPoint must be those who prefer denim materials; As for Korean style fast fashion women's shoes brand BLACKQUEEN, it is subdivided by category.

According to Yibang Power Network, the multi brand strategy of Handu Clothing House started still relies on the support of the pattern of designer system (buyer system), and continues to maintain the characteristics of fast fashion. But different brands have also set up different project teams. There are different persons in charge of special management from product development to design to operation.

It is reported that the upcoming Korean style fast fashion Women's shoes brand Women's shoes suppliers of BLACKQUEEN are also actively recruited. Suppliers can obtain ERP support from Handu Clothing House to manage various data coordination such as orders in the ERP information management system.