Dangdang Was Strongly Charged "Shop Fee" Statement Of Defense

Dangdang has recently been exposed to the entry of businesses forced to collect the shop fee, requiring businesses to pay 5000 yuan in celebration activities. In November Dangdang held a sales promotion campaign and its business grew explosively. clothing shoes The business department of the hat business department receives a support fee of five thousand yuan. Some businessmen said that before the promotion letter, Dangdang did not get the consent of merchants. If you don't pay for the festival, the goods will be put off the shelves. After the failure of communication, some businesses have withdrawn from the mandatory act of Dangdang.

In response, Dangdang denied and issued a statement that it was not mandatory to collect shop fees, but the contradiction between merchants was also misunderstood.

Dangdang statement full text:

First of all, Dangdang double 12 promotion will reduce gross profit or even negative gross profit, cooperate with suppliers, give real rebates to consumers, and goods purchased by consumers will be much lower than the market price or even the purchase price. We have reached a consensus with businessmen in all previous promotions.

Secondly, Dangdang's collection of clothing sales fees is not compulsory. Before the introduction of the policy, some merchants have also made a sample survey. The survey merchants basically expressed support for the promotion and promotion plan of the double 12. In addition, in the notification letter, it is clearly stated that further details can be contacted with the responsible person of the category concerned.

Once again, Dangdang will share the cost of double 12 promotion rebate with merchants, and Dangdang will bear most of the cost.

At present, Dangdang network for third party merchants business platform business turnover growth year-on-year growth rate has been maintained for more than 100% consecutive three quarters, second quarter is 200%, and the third quarter of the Dangdang shop merchants have exceeded 1.4, on the double 11 day Dangdang only Clothing investment promotion The platform has created more than 20 million sales. Dangdang investment platform has been gradually pursued by merchants.

Finally, Dangdang, in line with the win-win attitude of all businesses and seeking win-win results, is willing to seek common long-term development with like-minded merchants, and finally achieve Dangdang. Merchant The purpose of consumers' triple win.