How To Cultivate The Soft Power Of Clothing Sales Representatives

The concept of "soft power" was first proposed by Joseph, President of the Kennedy School of political science, Harvard University, in the 80s of last century. It was originally divided into tangible and invisible forces, or hard power and soft power, in analyzing the constituent elements of a country's comprehensive national strength.

For every one of us

It is also necessary to cultivate their own "soft power". Personal capability is also divided into "hard power" and "soft power". The so-called "hard power" is simply hardware, and at this time, this capability can not become the core competitiveness.

What soft power should I have as a sales representative? I think there should be at least five points:

First, the ability of self-restraint.

For example, you want to be a long-distance runner, so you start training yourself.

When they are required to run one thousand meters every morning, some people will be slack off when they sleep in the morning.

Some people can persist longer.

Not only does it rain or shine, but also trains itself every day, and gradually increases the time of long distance running, and persevere.

However, if you want to be a real top player, you should train yourself strictly in a stormy rain. After returning home exhausted, wipe your sweat, change clothes, and then rush back into the rain outside the house.

Two. The ability to manage emotions.

A new person who has just started working as a sales representative is not good at "emotion".

He has to bear the consequence that he will never climb up the ladder on the job ladder, or that he will always linger in different companies and in the same mood.

For a person who is already at a high position at work, it is not necessary to practice the basic skills of "emotion", and bear more responsibilities and consequences.

In history, the tragedy of "rushing to the crown" is innumerable.

The failure of high-level people is often caused by themselves, or even self destruction.

Three, continuous learning ability

Many people come to a post and don't know what to do or how to do it.

In particular, many college students, just to the company, engaged in sales representative work, this situation is more obvious.

There is an old saying in China, that is, "live and learn". Sales representatives are faced with a rapidly changing market and customers who are good at learning and improving. Therefore, they must learn continuously, absorb nutrients from the market, and take customers as learning objects, so as to perfect and enhance their abilities, so as to cope with the ever-changing market of drug sales.

Four. Self motivation.

It is a challenge to our sales representatives in the process of visiting customers. This is a challenge to us, and the sales representatives who have good self motivation are often able to exploit the human potential and overcome the difficulties in order to achieve the purpose of sales.

Organization control is more difficult.

Lack of self-motivated people often lack enterprising spirit in their work, constantly meet challenges, and constantly learn new sales skills and professional knowledge, with a view to making greater breakthroughs.

Five, self-taught ability

The so-called "self-taught"

"The popular point is to ask this person to be" Savvy "and" Savvy "means the ability of people to analyze and understand things.

For our sales representatives, the customers we are facing may be relatively fixed. Only when we have good "understanding" can we quickly observe and understand each other's habits and needs and predict the reaction of the other side in their communication with customers. We need to be an excellent sales representative, preferably a product related professional, but many people who are not professional in promoting products can also do well. As long as you can make more efforts in the training and training of "soft power", you can be very successful.