Stimulating Marketing Method Of Clothing Enterprises

Clothing companies not only want to conquer their customers, but their conquest is actually started from the conquest of employees. Such naked slogan of Conquest can be seen everywhere.

"Do not work hard today, try hard to find a job tomorrow!" "there is no bad market, only bad salesmen!" "do not change your mind to change people!"

Such conquest logic is regarded as the truth:

"Let

The best way to improve your productivity is to keep your hands tight! "

Everyone? "I said," who can do it? "I said," who can lift it for 10 minutes? "Only three people tried, and the winner seemed unhappy. I said," who can lift it for an hour? "Everyone looked at me, but no one came to try! In fact, excessive pressure was not a single stress, but an ordinary pressure. It lasted for a long time. Excessive working pressure was the real cause of all kinds of reactions, including hypertension, palpitation, job satisfaction, anxiety, anxiety, depression, low efficiency, poor cooperation, absence from work, frequent job hopping, and so on. I once did such a test, and I pointed to an ordinary chair and said," who can lift him up?

Every drop of culture is a basic common sense. When these cultural commonsense come together, it forms an environment. Simply speaking, what kind of environment do you have, and what kind of culture you have. This is the case with individuals. Clothing enterprises are like this, so is marketing FromEMKT.com.cn.

As we have mentioned before, where do people's correct thinking come from? From the environment! Marketing needs to influence this environment, not to conquer everyone in this environment one by one, and to continue the logic of conquering everyone, the whole environment can only get worse and worse.

Intimidation may be one of the ways to conquer, but the best way to stimulate it is to stimulate it. Stimulation is not creating tension, stimulating, nor putting pressure on it. It stimulates external things to act on organisms and make things produce positive changes.

The real purpose of influencing the environment is to bring about positive changes rather than intimidating employees by creating tension and exerting pressure.

There is a classic story about stimulation: I share with you: Norwegians love to eat sardines, but when the fishermen return the sardines to the fishing port, they find that most sardines are dead and the dead fish are not up to the price. What wise fishermen have devised a way to put the natural enemy of sardines, catfish and sardines.

Whenever fishermen go out to sea fishing, they always prepare several active catfish. Once they have put the captured sardines into the sink, they put the catfish in the sink. The catfish swim around because of their vigor, and occasionally catch sardines and sardines. They are naturally nervous and run around because of finding alien elements. They also run around and move up and down the whole fish. They also make the water surface fluctuate and the oxygen is sufficient.

This phenomenon is known as "catfish effect", also known as "non similar stimulus".

Catfish is a kind of fish.

It is also a stimulus to raise chairs in training. American Marketing Master Emma Hey La once said, "do not sell steak, but sell the sound of fried steak."

Tonic is also a stimulus; color is visual stimulation, sound is the stimulation of hearing, taste is the stimulation of taste, touch is the stimulation of feeling, feeling is the stimulation of experience, stimulation is everywhere in your marketing, stimulation can bring positive influence. Why should you persist in creating tension and exert pressure? I advise all marketing oriented clothing enterprises to not learn Coca-Cola to stimulate your employees and customers at this point, instead of threatening them.

Because the best way to influence is to stimulate!