Southwest Double Star Set Up Special Star Company High Profile Confrontation Celebrity Industry

Wang Hai's "authority" has lost its power for the first time in front of the market rules. It was Wang Haiyi who had not thought of such a great resistance to the reorganization of marketing channels. In the morning of April 18th, the special star company, which had just been established by Wang Hailao, came up in Ji'nan, Shandong, and made a stand against Wang Hai's famous industry. "Incomplete restructuring has led to today's situation." An official of the Qingdao municipal government, who declined to be named, told the "China Times" reporter that the dispute between interests led to this so-called internal conflict between Wang Hai and the "double son" dispute between "father and son". The "Star" confrontation confronted "celebrity" in the face of Wang Hai's actions and layout on the double star site in Southwest China. Although Han Junzhi, chief executive officer of the southwest double star board and Ji'nan Double Star Economic and Trade Co., Ltd., repeatedly said that they should continue to make "double star" brand, but also stepped up the action of self created brand listing. On the morning of April 18th, the southwest double star held its new conference for the first time under the name of special star company in Shandong building, Ji'nan, and launched its own "special star" brand. At the conference, the signing ceremony of the 11 National Games was held by special star company. Han Junzhi, chief executive officer of the southwest double star board and chairman of Ji'nan Double Star Economic and Trade Co., Ltd., told the newspaper reporters that they had set up Chengdu Star Management Co., Ltd. and Ji'nan Star Trading Co., Ltd. in Chengdu and Ji'nan respectively. Han Junzhi said the "Star" foundry is a large shoe manufacturer on the coast, and is also a foundry of Adidas, the world's most famous sports brand. Han Junzhi said that although "Star" is a newly established brand, it has set the grand goal of being the first well-known sports brand in the West. "For the southwest double star, the real brilliant career is just beginning." According to the China times, while sponsoring the 11 National Games, "special star" has become the designated brand of Sichuan youth football team. At the same time, "special star" will also invest 3 million yuan to package the Sichuan football team, Ma Mingyu football club and so on. This reporter noted that special star company specifically stressed the "price" problem. "Because there is no intermediate link, the retail price of special star products is 30% lower than that of similar products." Special star said. Analysis of the industry, this means that the southwest double star will use "special star" and Wang Hai's "celebrities" in the market to launch close combat. At present, the southwest double star is busy preparing new companies and releasing new products, and is preparing for the sixth "Qingdao" SASAC. "We still urge the SASAC to approve us to continue to be a binary star. We have feelings for the two stars." Han Junzhi said that the first requirement was that the SASAC urged the two star group to proceed from the overall situation and cooperate with the instructions of the Qingdao municipal Party committee and the municipal government so as to safeguard the state brand and market resources. Two, in the face of the abnormal situation of the Double Star Group executives holding large shares in their participating enterprises and celebrities, the related enterprises should be terminated as soon as possible to damage the double star brands in the authorization, transfer and use of the state-owned double star trademarks. The two sides said that in order to solve the problems of "going all alone in the market and making use of the resources of the two stars to manage their own brands", the two star group decided to restructure and reorganize marketing channels. "I will not only support the celebrities industry, but also develop the listed companies." Wang Hai told the "China Times" reporter that celebrities fully took over the double star footwear business and acquired the right to use double star brands, and the double star celebrities began to re integrate the market resources. At that time, the general principles of Binhai star's reform plan determined by Wang Hai were: reorganization of double star companies and market agents, market agents participating in double star companies, and well done market agents can serve at the top level of dual star companies. Through reform and reorganization, we can unite together to form a resultant force and enhance competitiveness. After repeated negotiations, Chengdu companies and Ji'nan companies questioned 51% of the famous stars. They believe that celebrities want to hold southwest 51% if they do not invest a penny, in order to occupy their property and seize their interests. In this regard, Wang Hai said that 51% of the famous stars holding shares is not holding the original marketing company, but the two star celebrities and the agents in each area to re establish the new operation company, build a new logistics platform, and the double star company holds 51% in the new platform. It seems that the focus of the dispute between the two sides is on the 51% holding power, which is really attractive. Wang Hai bluntly said that the dispute was in essence a conflict of interests. Liu Shuli, a senior manager of the southwest double star, is only considering their own interests. Wang Hai should consider the interests of more people. He must incorporate various princes to promote the operation of celebrity industries. But Wang Hai also said: "without the reform of the market system that risked the loss of state-owned assets and the risk of disposing of it in 1999, there would be no further development of double star brands. Not even a large number of state-owned company managers including Chengdu companies and Ji'nan companies could become millions, tens of millions or even billionaires. "Don't put the president of gratitude in your oral sense, but it should be implemented in action." Wang Hai said excitedly. "At present, it is impossible for the two sides to reach a compromise agreement, and it is even impossible to cooperate with celebrities." Han Junzhi told our reporter, "we have feelings for the two star group and are willing to cooperate with the two star group, but cooperation with Wang Hai and celebrity industries is impossible." At present, the SASAC of Qingdao is inconvenient about the dispute between the two sides.