Domestic Brand Men And International Big Players Are Catching Up With Each Other.

In the sound of "boom", spring and summer clothing is still selling well.

The price is catching up with the international brand.

Domestic brand Bosteng Menswear

In the International Plaza, HUGOBOSS, CORNELIANI, VERSACE and other 20 international first and second lines.

And 150 domestic brands of men, such as Blue Leopard, Viagra, Boswell, and Lu CDI lung, compete with each other.

The price of brand T-shirt is about 1500 yuan to 3600 yuan, while the price of shirt is slightly higher.

International brand VERSACE a yellow shirt is priced at 2050 yuan, and the price of a black and white T-shirt is 2350 yuan.

Domestic brand Lake Dyer a T-shirt price is 1880 yuan, a silk shirt T-shirt price is about 3600 yuan.

It is understood that during May 1 this year,

Sales rose 30%~50% compared with the same period last year.

Most of these consumers are over 35 years old.

Mr. Ye, who is shopping in Huangshi, says that their families basically go shopping in Wuhan every month. They usually buy men's clothing in blue, leopard, Lu, and so on, and a set of about 6000 yuan can be accepted. But the international big shop on the first floor has never been in. It always finds it very expensive. Moreover, it doesn't know much about international brands.

Ms. Zhu of Wuhan said that she chose to buy a summer dress for her husband and did not consider the big international card. She felt that the design of those big names was not very suitable for Chinese people, and that wearing big cards always felt too loud, or they would be misunderstood as Shanzhai products.

According to industry insiders, international brands occasionally offer about 30 percent off discount for the old season, while most domestic brands are 10 percent off. For T-shirts, there is little difference between international and domestic brands.