Cross Development Has Provided A Broader Development Platform For Footwear Industry.

Selling clothes is no longer confined to the field of clothing. They reach their tentacles.

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"The first crab to eat is not a forerunner, but a martyr."

"Jiangsu and Zhejiang shoe enterprises are also slowly pforming."

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And so on, Huang Youshun, who designs the OEM Shishi card company in China, said that if Fujian is the world of casual men's clothing, Zhejiang is the shoe leather capital. Besides shoe products, many shoe enterprises like Jiangsu and Zhejiang have begun to slowly pform and begin to set foot in such supporting fields as clothing. "This is the trend of the times. In the future, they will enter the field of accessories if they have enough financial strength."

Huang Youshun said.

It does not mean that we will succeed, but we will not succeed if we do not set foot in it. "Cross border development, enterprises often need higher visibility and market awareness."

Yuan Fang, director of media strategy at CCTV, said cross-border is not easy, but for shoes and clothing enterprises, cross-border is also necessary.

In order to highlight the height of AnyWalk, Lin Ping specially matched its international brand think tank, space system design team and mainstream communication channel resources.

Starting from 2012, AnyWalk's customized TV programs will be broadcast on the Internet. The program and advertising from CCTV to the city TV will be fully opened up. "Storytelling fashion" is also an important means of promotion.

Lin Heping said that making a brand is like making a press conference, requiring high and dazzling.

Not long after its establishment, he became a member of the outdoor industry association of the United States. He was also the first Chinese enterprise selected in China. "We advocate healthy, environmental protection, calm and passionate" Mori way. "

Lin Rongzhou, chairman of the wood Lin Sen group, said that the initial definition of Mu Lin Sen's outdoors is the global strategy, which competes with the world's big names. "After making shoes for so many years, we know that no success can be accomplished overnight. Therefore, we must take a long-term view and consider the gains and losses in one city, one pool."

"We will cross development in the field of shoes and clothing."

Zhang Wenbin, chairman of Mobile Group Holdings Limited, said that the success of the listing not only gave great confidence to the development of China's casual footwear industry in the crucial stage of pformation and upgrading, but also more importantly, including the brand of Jin Mai Wang and Golev, which has a broader development platform, and truly become a shoe and clothing brand operator, no longer a dream.