Jordan Sports Marketing Integration And Perfect Marketing System

At present, China

Equipped with more than 200 international R & D design teams, we employ top domestic designers, and cooperate with world-famous R & D institutions, Tsinghua University, Beijing Institute Of Fashion Technology and other famous domestic universities all the year round.

Jordan sports in China, the local sportswear brand established in 2000, was only a small brother of thousands of sportswear brands in the country.

It's called Jinjiang City, Fujian province.

After 10 years of struggle, the annual sales of Jordan sports in China has exceeded 2 billion, and has become the strong among them.

Jordan sports in China has been committed to building a century in the early years of its establishment.

We have always adhered to the goal of "tailor-made for Chinese consumers". We have made great efforts to strengthen the R & D team building in order to enhance the technological content of products, and have taken the initiative for enterprises by introducing the most advanced production equipment and importing innovative technology.

After years of realistic innovation, China Jordan sports has passed the ISO9001 international quality management system certification and ISO14001 international environmental system certification. China's Jordan sports brand products have been awarded the "national key retail sales products" for many years.

China Jordan sports is not only dedicated to research and development, production of high quality products, but also in the marketing network construction efforts.

As of June 2010, there were more than 5000 Jordan sports terminal retail outlets in China, covering 30 provinces, autonomous regions and municipalities directly under the central government.

All terminal retailers take unified "Jordan" brand image management, decorate, promote and operate according to the company's design and specifications, implement unified supply chain management, centralized purchasing, inventory and logistics system.

With the completion of the basic marketing system of Jordan sports in China, its market share and sales volume have increased year after year.

According to statistics, the comprehensive market share of Jordan brand sports clothing and sports shoes in the domestic retail industry has been ranked the top five for three consecutive years, and has succeeded in the ranks of the first line brands in the Chinese sports clothing market.

Now China's Jordan sports has become a comprehensive sports apparel enterprise integrating design, research and development, production and marketing, covering a series of sporting goods such as sports shoes, sportswear, sports accessories and so on.

As a member of the national outstanding national sportswear brand, the high quality products and accurate brand positioning of Jordan sports in China fully satisfy the consumers' preference for fashionable and comfortable sportswear and clothing, and also achieve the market position of Chinese Jordan sports today.