Interpretation Of "Wolf" And "Tenderness" Of Haining Leather

The legal foundation not only comes from the "Haining Legion" for 9 consecutive years, but also comes from the scale of the group and the different groups of groups this year.

"Crossing" and "Surpassing"

"If we set a theme for Haining leather exhibition this year, I think it is not only" crossing "or" Surpassing "!

It is understood that in addition to 18 Leather brands this year, the Haining pavilion has a very special "big guy" - the brand fashion center of China Leather City, Haining.

The center was built in 2008. It is a leather headquarter business area with an area of 203 Mu and a building area of 2 million 180 thousand square meters, which is invested by 600 million yuan in Haining leather city of China.

The center of brand fashion is oriented by attracting design companies, training design talents, exchanging design concepts and carrying out results oriented pactions.

In 2010, the brand fashion center was built and put into operation.

At present, there are 67 design headquarters of leather enterprises and 22 professional design and service enterprises in the park, and there are nearly 500 design employees.

By the end of 2011, the brand fashion center was

Whether the global financial crisis in 2008 or the European debt crisis in recent years, and the declining trend of developed economies such as the US, Japan and so on, are continuing "bad profits". From the long-term trend, the export prospects of low-end clothing products will only become increasingly dim.

Haining leather began to shift to high value-added exports and expand its domestic market a few years ago, which is why Haining leather industry has been showing "upwind" in recent years.

At the same time, Haining China Leather City began to realize brand export in 2009, successively opened chains in Jiangsu, Liaoning, Henan and other places.

A few years ago, an industry authority made an evaluation of "China Leather Fashion vane" for Haining leather city of China. This evaluation has been recognized by the leather industry: Tong Er Bao and other leather industrial clusters with Haining's reputation. Some powerful enterprises have set up research and development center in Haining.

The national leather leather industry every year to Haining "hit the plate" to determine the latest style, it has become a practice.

In March 25th, he was allowed to attend the Jack eighth China clothing brand annual award presentation ceremony, and accepted the annual award of "China clothing brand" issued by the CHIC organizing committee.

In this regard, it is very gratifying for any law: "this is the affirmation of Haining Leather City in China for many years to promote industrial upgrading, and also the recognition of Haining's leading position in leather industry."

"Wolf" and "tenderness"

Chagarin, deputy general manager of China Leather City in Haining, said there were 19 exhibitors in the Haining Pavilion, including the center of brand culture.

After CHIC moved to the new site, the largest number of "Haining legions" took up the "half of the entire E3 Pavilion".

Apart from snow leopards, Siqi family, Kaiser Family and other famous brands in Haining Pavilion, there are fast growing "growth brands" such as NG, VO and euro in recent years, with more brand names such as Lang an, Dijana and snow Fei.

For example, NG has been exhibiting for 5 consecutive years.

In March 26th, NG also held a special fashion Haining 2012NATURALGift fashion fur fur press conference, presenting 80 new sets of fashion trends for Haining and even the whole nation.

Zhu Weiming, general manager of NG, said that the beginning of several exhibitions has expanded the influence of NG. Now, with the help of CHIC, this platform will help spread the leather fashion culture and further reflect the role of Haining's leather fashion vane.

For second years, the exhibition was over.

Chen Baifeng, general manager, said that the plan established by FOK is three sessions in a row. With the help of CHIC, the brand will be stronger and bigger.

In addition, the March 26th Haining pavilion's "fashion Haining 2012YOUCSINCE1998 autumn winter fur new product conference" is also a highlight: not only has a large number of clothing and new styles, but also many stars have been invited to help in the show.

In the interview, he said that leather and fur clothing, especially women's clothing, can be said to be more fashionable and softer, which fully embodies the "tender feelings" elements of leather fashion close to consumers.

At the same time, the rise of many Haining brands accelerated the upgrading of the traditional leather industry. Compared with the general enterprises, the anti risk ability and added value of the brand enterprises increased obviously, which can be said to be the embodiment of the brand "wolf character".