Four Development Strategies To Help Jiangdu Shoe Industry Break Through And Overcome Difficulties

Jiangdu footwear industry has nearly 800 years of history, known as the "East shoe capital".

At present, there are more than 3600 small and medium-sized footwear enterprises and individual businesses, with over 45000 employees, with an annual output of over 7000 pairs of shoes and an output value of 7 billion yuan.

Over the years, as the footwear industry in Jiangdu has been overly dependent on the OEM processing and sales of foreign enterprises, it is difficult to participate in such problems as low grade, poor quality and low price.

First, strengthen publicity and guidance, and enhance the confidence of the footwear industry.

At present, in the face of difficulties in the survival and development of the footwear industry, some owners are helpless, facing production stoppage, some passive coping, and hard support; some dare not invest and wait and see.

Therefore, it is imperative for us to do well in publicity and guidance. It is imperative for us to make clear the pformation and development of footwear enterprises. It is a challenge and an opportunity to help them understand their doubts and enhance their confidence in development. We should adjust their development ideas, define the direction of industrial upgrading, play the exemplary effect of "specimen economy", and promote the pformation and upgrading of footwear enterprises by using allusions. We must formulate the "East shoe capital" industrial development plan and short-term goals from the strategic height with the regional advantages of Jiangdu's land, sea and air, and provide supporting policies to guide the development of shoe-making industry.

Two, speed up the construction of the park and build a "hard" platform.

Re planning site selection.

The shoe market of Suzhong trade city was established in the middle of 1990s. The site is small and the facilities are backward. It is far from meeting the needs of modern paction and needs to be rebuilt urgently.

From the geographical advantages of Jiangdu region, airports, ports and railways are all equipped. Beijing Shanghai and Ningtong freeways are crisscrossed with convenient pportation and complete logistics support.

In particular, the new town of Binjiang has the conditions of planning and setting up the new zone of shoe industry, which is conducive to gathering popularity and promoting the development of service industry.

Guiding industrial agglomeration.

To integrate resources and guide the footwear industry to gather in the park.

At the same time, we should take business as a guide and take product design and brand strategy as the focus of investment promotion for Fujian.

Formulate supporting policies.

Break the interest tendency, maximize the market access policy, give preferential support to the shoe enterprises from land, water and electricity, taxation, scientific and technological innovation, and encourage and support the product development, patent declaration and so on.

At the same time, we should carry out docking between banks and enterprises, expand financing channels, and solve the problem of financing difficulties for shoe enterprises.

Three, implement trademark strategy and cultivate brand to seize the market.

Adhere to the dominant position of the government.

The development of trademarks should be included in the government target assessment system, and communication between departments should be strengthened, and efforts should be made to build up regional brands.

Highlight the focus of trademark cultivation.

Relying on the advantages of the existing footwear industry, we should cultivate a number of trademark brands with regional characteristics and market competitiveness to develop Jin Zihao, the source of charm, and Liang Fei.

Play the main role of enterprises.

For products with high technology content, low energy consumption and large market share, we should speed up the development of registration, form their own product radiating power and core competitiveness, vigorously cultivate characteristic trademarks, and strive to create famous, famous and famous trademarks.

Strive to build a batch of regional characteristic brands in 3 to 5 years.

Four, intensify the introduction of talents and establish modern management system.

On the one hand, we should adopt incentive measures, introduce technology and management talents, keep the backbone strength relatively stable; on the other hand, abandon the family management mode and apply modern enterprises.