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CHIC2012: Speeds Up Pformation And Upgrading &Nbsp, And Optimizes Product Structure.

2012/3/30 19:21:00 17

CHIC2012 Pformation And Upgrading Of Product Mix

The twentieth session

China International Clothing and Accessories Fair

Exhibition area of 110 thousand square meters, a total of more than 1000 clothing brands from China, the United States, France, Italy, Germany, Spain, South Korea, Japan, Hongkong, Greece, Turkey, Israel and other 21 countries and regions to participate in the exhibition, reflecting the vitality of the Chinese clothing market, more deductive.

Chinese clothing industry

New chapter.

On the first day of the opening ceremony, CHIC attracted more than 5 spectators to visit and negotiate.

9 a.m.

China Federation of textile industry

President Wang Tiankai, Du Yuzhou and Xu Kunyuan, honorary president of the China Textile Industry Federation, and Zhou Liu Jun, director of the Department of clothing and trade of the Ministry of Commerce, accompanied by the head of the CHIC organizers, visited the Expo.

Strategic layout of local brands

2012 is the year when the Chinese garment industry implemented the "12th Five-Year" plan, and it is also the watershed for China's clothing brand to regain its freshmen.

At the CHIC2012 site, we can see that in the changing living environment, Chinese clothing brands are driven by marketization, accelerating the pformation and upgrading, constantly seeking development through exploration and innovation, constantly optimizing product structure, improving brand operation level, and making strategic layout for the next development.

On the first day of the opening ceremony, Metersbonwe's MB urban brand TAGLINE, MooMoo and MTEE have attracted the attention of many professional audiences.

Wang Quangeng, general manager of Metersbonwe Brand Company, said that Metersbonwe appeared again this year. It is the first time in the recent years that CHIC has concentrated on the brand concept of "fast fashion", which focuses on many brands and large-scale industries and markets.

Regarding this, Wang Tiankai, President of the China Textile Industry Federation, said that at present, the international fast fashion group is active in the Chinese clothing market. The concentrated display of Metersbonwe has promoted the idea of "fast fashion" by local brands, and further shows that Chinese local brands are full of confidence in developing "fast fashion".

While vowing to be a "fast fashion brand in China", CHIC also presented a "autumn and winter" release around the theme of "CUTTINGTIME".

"The cup of Chinese youth fashion buyer competition" also held a press conference at CHIC2012 in March 28th to kick off the event.

In the sulang booth, the company's eight famous brands are heavily involved in CHIC2012.

Following CHIC2011's "pipe" as the exhibition platform, the "sulang" booth, which is meant to be "nurtured", has won the attention. This year's sulang booth is modeled on colorful trees and rings, which symbolizes "bloom". This is not only a continuation of the gestation, but also a qualitative leap of Shu Lang.

Overseas brands deepen China's market

There is a sharp contrast between the continuous growth of China's consumer market and the long slack in the international market. More and more high-end brands are looking at the Chinese market.

CHIC is also the touchstone for overseas brands to enter the Chinese market, and naturally attracts the world-famous brands.

On behalf of Italy high-end designer brand "Milan WHITE", Italy SEINT, the top American fashion exhibition organization ENK, Germany national exhibition group, France Prais Forever, Japan, China Hongkong, Korea Fashion Exhibition (Previewin CHINA2012) and fashion boutique (Style&Signature), nine exhibition areas occupy W1 and W2 two pavilions, constitute a brilliant overseas exhibition area.

ENK, the first fashion exhibition organization in the United States for the first time in 2011, set off a strong cowboy style and achieved good results.

After being fully prepared, ENK has optimized the choice of brand and the size of the site. The exhibition area has been expanded by 1 times. Meanwhile, the quality of exhibitors has been strictly checked, and the category richness of exhibitors has been greatly improved.

In the Italy Pavilion, the excellent brands who participated in the Milan fashion week were on the CHIC stage.

In addition, the "Milan WHITE" exhibition, which is a strategic alliance with high-end fashion designers in Italy, regards China as an important market alongside the United States and Italy, and has carefully screened out more than 340 exhibitors.

Continuation of the fashion sense and design sense of style, to bring the Italian trend to CHIC2012.

The independent industrial clusters in Italy also responded positively, such as the international brand Moschino, which flaunted the trend and interest.

The German Pavilion, organized by the German Dusseldorf exhibition company, covers an area of 1200 square meters. The 25 German Brand Company exhibiting in the exhibition area are highly known in Europe.

Under the call of "made in Germany", Apanage, BettyBarclay, Benvenuto, Cinque, Digel, GerryWeber, Hauber and Oui display their demeanor in CHIC.

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The Korean Fashion Exhibition (PreviewinCHINA2012), which leads the Korean fashion, is hosted by the Federation of Korean fiber industries. With the theme of "UniqueKorea", it attracted more than 70 outstanding clothing enterprises in South Korea. It was divided into 100 booths and a group of CHIC2012.

The Korean fashion show plans to spread the unique creativity and handcraft of Korean clothing enterprises to the world through the platform, enhance the global competitiveness of Korean culture and hold four Korean designer's original fashion show.

This "Hongkong fashion Pavilion" is located at W1 Pavilion, occupying 5000 square meters.

YJ's brand HHpresentsTATTOO, designer He Guozheng brand DorianHo, AitchK., iiJIN, Satami, Sam Na, Coolmax and other excellent brands show Hongkong's unique fashion taste and tidal touch.

The central exhibition area of the Hongkong Fashion Museum displays the award-winning works of the twelfth Hongkong footwear design competition. The audience can see the ingenious design of the new designers in Hongkong.

Scientific and technological innovation to enhance brand value

With innovative and technological means to drive business and promote the development of industry chain integration, it has become a powerful means for many fashion brands to make continuous progress in the new era.

CHIC2012 also has many attempts to promote brand technology innovation.

On the first day's visit, Wang Tiankai, President of the China Textile Industry Federation, highly praised the mobile phone scanning two-dimensional code to boost brand publicity and the use of mobile phone applications to assist the brand to expand the static display of e-commerce.

The exhibition has set up a Fashion&Mobil exhibition area in BMW hall, combining today's leading mobile phone technology with brand development, advocating the use of augmented reality technology to enhance the interactive relationship between consumers and clothing retailers, promoting brand promotion by using two-dimensional code, and assisting brand e-commerce with mobile phone applications.

In the women's wear exhibition area, the "baby moon mommy", the leader of the maternity dress brand, has released two services that combine technology with the technology, namely, "BabyFace" App application and 3D fitting mirror, and the gold medal host Kevin Tsai has come to the scene to give a vivid demonstration of the new product.

The 3D fitting mirror is like a large screen display. Consumers can choose the different functions and styles of clothes on the screen as long as they stand in front of the screen.

What is even more amazing is that as the body swings, the clothes will move along with them. Just like really wearing them, it will completely save the troublesome fitting process, such as taking, stripping and changing, especially considering the inconvenience of mummy during pregnancy.

At the exhibition site, under the cooperation of high-tech weapons, Kevin Tsai chose the fashionable maternity dress for the lucky fans.

From the application of all kinds of scientific and technological means on this CHIC, we can easily find that the value of scientific and technological innovation in the clothing industry has not only embodied in saving costs and improving labor productivity, but has been widely used in improving management efficiency and enhancing end-users' feelings and so on, thus helping enterprises to enhance their market competitiveness.

We also expect more enterprises to invest more energy in many aspects of technological innovation and bring more surprises to the whole industry.

Related activities such as "2012 China clothing distribution collection", "CHIC2012 annual conference of China clothing distributors and retailers and China Fashion Buyer forum" and "Jack eighth China clothing brand annual awards presentation ceremony" and other related activities were also successfully carried out with the opening of CHIC2012, and played the perfect voice of CHIC2012.