Zhao Yingguang: The Leader Of Ji'Nan Internet Business

February 8, 2012 at 10 a.m., Hsin Chu Road, Ji'nan, Shandong.

Just included

"I especially like the red, green and yellow three colors and their regular twists and turns, which are used to identify the pipes, so they did not let the decoration companies" fight ", but slightly added.

"Left-handed, Virgo, AB blood, head two spin," (19) 74 years of Weifang tiger in Shandong, (19) 93 years of Shandong University Korean, (19) 97 years - (20) 07 years, working in Seoul, Korea (20).

This is me, a fat person who is 168 centimeters tall. He likes to beat around the Bush, but he never plays games with others.

I like making friends, I like to talk big, but in addition to the electricity supplier, I can't say anything but blow it.

Zhao Yingguang can almost recite his self introduction in micro-blog.

"I am such a person.

From the past to today, it has nothing to do with my character. "

Zhao Yingguang introduced this to his friends more than once.

Waiting for the fourth wave of Internet wealth creation

"Although Ma Yun is not the first group of IT heroes, the revolutionary value of the business model he created has convinced us that the fourth wave of the Internet boom is definitely the electricity supplier."

Looking back at the IT industry in China over the past decade, we can notice that the Internet has witnessed three waves of wealth creation, including portal websites, search websites and online games websites. It has successively made Zhang Zhaoyang, Ding Lei, Li Kaifu, Robin Li, Ma Huateng, Chen Tianqiao, Zhang Zhidong, Zhang Zhidong and many other IT giants who are famous for China and the world.

Statistics from the Hurun IT industry rich list show that their average age is about 47 years old.

"It can be said that most of them were born between 1970 and 1975.

To tell you the truth, I don't have much time to contact the Internet than many IT industry chiefs, even earlier than some of them.

Zhao Yingguang spoke quickly and seldom concealed his ideas.

Obviously, he thought he was "the same generation of IT" with them.

In 1995, Zhao Yingguang, who was studying Korean at Shandong University, first came into contact with the Internet and was unable to extricate herself from it.

More than a year after graduation, he was sent to Korea by a large state-owned enterprise.

In South Korea, the electronic commerce that has already made the first move, let Zhao Yingguang realize the convenience and opportunity.

In 1999, eBay, which had just been set up, ignited his dream of starting his own business on the bottom of his heart.

At first, he didn't have much thought.

In state-owned enterprises, he has a good salary, he only wants to do his own work after work.

After a thorough inspection of the market, he opened several online stores on the Internet.

From 2002 to 2007, Zhao Yingguang worked part-time for 5 years of e-commerce, selling cosmetics, pregnant women's radiation protection clothing, milk powder, mother and baby products, and selling auto supplies. This experience allowed him to distinguish the special pulse of e-commerce from traditional industries, and intends to make it a lifelong career platform.

One day in 2007, Zhao Yingguang learned from a friend that only four and a half years of history of women's clothing business enterprises, the amount of daily orders up to 40 thousand single.

This makes Zhao Ying more than shocked and more convinced that e-commerce is promising.

Finally, in March 2008, Zhao Yingguang called 6 friends who had agreed with him a few years ago.

With the understanding of the Internet economy over the past more than 10 years and the amazing performance of the Korean women's clothing business enterprise, he persuaded these friends.

So they resigned from their respective units almost at the same time, and came firm together with Zhao Yingguang.

Since then, China has been born with an electric company called "Han Du Yi house".

In 2010, South Korea's clothes house jumped to the top of Taobao clothing and the largest seller of Taobao in the north of the Yangtze River, with a membership of up to 2 million people, sitting firmly in the forefront of e-commerce in Shandong.

It has been the first record of the "monthly sales list" for 55 consecutive days. It has left Taobao and Lining, Metersbonwe, JACK&JONES and other famous brands on the Internet for the first time.

"As the first batch of entrepreneurs to contact the Internet in China, Ma Yun's success is definitely not waiting for him. His deep understanding of the Internet and e-commerce and his insistence enabled Alibaba to have today.

Although Ma Yun is not the first of the IT heroes, but the revolutionary value of the business model he created, let us believe that the next wave of Internet prosperity is definitely the protagonist of the electricity supplier.

We are patiently greeting that day! "Zhao Yingguang did not hide his confidence and ambition.

The core competitiveness brought by the "buying system"

"In traditional industries, marketing departments are often the leading departments, and in our Korean clothing house, R & D department is the core and the leader.

The number of 100 "buyer groups" is around 700 people. Can you imagine that in which traditional industries, 60% will be engaged in R & D?

Zhao Yingguang shared the three electricity supplier motto from the South Korean women's clothing business enterprise president to the partners: first, to make women's clothing; secondly, to have their own brands, not to sell other people's goods; thirdly, to have more styles and to update quickly.

This idea has been recognized by partners.

The original Korean clothing shed used the brand purchasing mode that other electric providers are still using.

They look for the most fashionable clothing brands from South Korea for customers to choose, and then order goods imported from Korea according to customers.

But it soon found that there were four major injuries in this business: one is the customer waiting time is too long; the other is that the goods are often out of stock; the three is that they can not be returned; the four is that the cost performance is not high enough for the two.

Zhao Yingguang referred to the business models of many garment enterprises at home and abroad. Finally, the "buyer system" of ZARA, a famous Spanish clothing company, was identified as a way of thinking that could be followed.

This led him to make a major move in 2009 to pform from "commodity importing expert" into "fashion importing expert".

Sending "buyers" to Korea, the first time to introduce the latest fashion styles.

According to the aesthetic habits of Chinese customers, the two design is carried out, and then the foundry enterprise is produced in China.

This can not only reduce costs, but also train their own designers, and gradually form an independent R & D system. The core competitiveness of enterprises can be formed through the chain of "research, production and marketing" which is designed, produced and sold independently.

"The biggest difference between e-commerce and traditional business lies in the business mode. E-commerce is the product of the king, while traditional business is the channel."

E-commerce has three characteristics: "unlimited shelf, unlimited business hours, unlimited coverage".

As an electricity supplier, the core task is to focus on product research and development, maximize the use of information channels provided by the Internet and e-commerce tools provided by modern computer technology, and spread the most accurate and comprehensive information about the products to the target consumer groups.

The "buyer system" is an inevitable choice for us to adapt to the characteristics of e-commerce and integrate existing resources to form the core competitiveness of enterprises.

Zhao Yingguang explains so much about the origin of the "buying system".

The buyers group of Han Du Yi house is generally made up of 3-7 people, who undertake different jobs respectively: the selection clerks, the selection assistant, the copywriter, the order keeper and the clerk.

They track the product dynamics of many Korean brands, pick out products with good designs, sample purchases and trial sales, and then find factories in China according to the test marketing situation.

Zhao Yingguang gave every buyer group the right to choose, place orders, product pricing and so on.

Every month, the company conducts performance appraisal on the buyer team. The assessment standard is gross profit and inventory turnover rate. If the gross profit is high and inventory turnover is fast, the bonus will be high, otherwise the bonus will be low.

There is fierce competition among groups.

The first is the competition for traffic. Every day there are a large number of new products listed on the market. The limited home page resources must be allocated through competition. Secondly, the buyer group can design any clothing of any sub brand. If each brand has new launch, it can compete with each other through multiple elements. Once again, the style of any product sells well, and another group should be allowed to slightly modify the style to lower the price again.

According to the plan, in 2013, the buyer group has to reach 300, and at least 100 new models are launched every day.

This means that nearly 40 thousand new products can be launched in one year, which is enough to leave the ZARA, which is known for its fast fashion, far behind.

The "buying system" has made our style very fast, and the product quality and service quality have a basic guarantee.

It is it that supports us in just 3 years to create a business miracle through e-commerce.

Creating a civilian wealth generating team

"Some people know Korean, some people know clothes, others understand the Internet, some people know about marketing.

We have brought together these children with skills to form a passionate team to create wealth.

Originally they are ordinary college students, e-commerce is to achieve their dream of creating wealth.

Zhao Yingguang said, "the buying system" is our core competitiveness, also is a competition threshold that we set up, and we are not worried about others to follow suit at all.

One is that others may not know the value of such a business model; two, even if others accept it, they can only see it in a fog. They may not be able to fully understand the mystery. Three, even if someone else is going to poach our one or two group, it may not be able to clone a Korean home.

Because the success of Han Du Yi house is the success of a system including many "buyer groups", rather than a powerful component.

At present, the turnover rate of Han Du has been more than half a year, and the wastage rate is almost zero, because Han Du she's dream career platform belongs to Zhao Yingguang and everyone of them.

In Zhao Yingguang's view, clothes represent a trend. Under the traditional business mode, the professional designers and design concepts often lag behind the market because of the inherent business mode of the traditional clothing industry.

But in recent years, a new trend in the clothing industry is that what is so popular that enterprises will soon imitate and win by channel, business mode or price.

"Combining the culture of China and Korea with the help of the Internet is a new model innovation, which is the product of this innovation.

And innovative businesses need a large number of innovative young people to play.

Zhao Yingguang said.

Zhao Yingguang said the average age of employees is only around 27.

Some of them know Korean, some know clothes, some know the Internet, others know marketing.

Under our business model, each of them has been integrated into a passionate platform for creating wealth, and all of them have made considerable returns.