Shoe Market: It'S Hard To Buy Shoes This Season.

Recently, the weather in Hangzhou has been warmer. Many young people have taken off the heavy down winter clothes quickly.

As the "clothing weathervane" of the major

Yesterday, reporters in Hangzhou many shoe counters learned that, despite the recent spring and summer money

The market is getting higher and higher, and the price is getting higher and higher.

Yesterday, reporters in Hangzhou City, a number of shopping malls footwear area to see, from "big card" to "small card", basically have the spring and summer section of the latest.

Fashionable dress Miss Zhou told reporters that although he changed into spring clothes early, he felt it was too early to pay for shoes or sandals.

"Although it is hard to avoid itching, it will take a long time to buy it, because now it has not been in winter, and it may cool down in a few days."

At the same time, she told reporters that the price tag of some high-end brand shoes, new shoes and sandals has already broken through thousands of yuan, and the discount discount is just the least. Just like many women's friends, she will wait until the summer, and then concentrate on shopping when the shopping malls are rich.

In addition, many consumers also told reporters that the new footwear sales time is getting earlier and higher, and the price is increasing year by year.

Ms. Jiang, who was shopping with her daughter, complained to reporters: "a lot of shoppers have gone shopping. Basically, more than half of the shelves are spring shoes and sandals, which are bought at this time.

Back in 9 and October last year, it was quite hot, and many counters put the long winter boots on the shelves.

But I look around the people, we will not buy the shoes of the season so early, and I wonder if the major counters are to train consumers' "ahead" vision and consumption.

Rising cost brings sales pressure

Just when consumers can't buy spring and summer shoes, many salesmen feel "pressure mountain".

A saleswoman of a high-end brand woman told reporters frankly that nowadays, winter has not really passed. In the face of a single shoe and sandals, many consumers are more bashful, seeing more and buying less. They often have to resort to all kinds of "lobbying".

A brand shoe saleswoman told reporters that the rising cost of raw materials in recent years has made the price of women's shoes higher every year, especially the high-end women's shoes. The price is high and the pressure of sales is even greater.

"Now in the general shop counters, many spring and summer women's shoes have replaced traditional leather with PVC artificial leather and PU synthetic leather. Leather shoes are no longer the traditional" leather leather ".

Take a pair of sandals, now the price of more than 1000 yuan is very common, but at most only part of the outside is genuine leather, if all leather, the price must be more than 1000 yuan, relatively willing to spend money to buy consumers much less.

After all, the brand of women's shoes set up in the shopping mall is aimed at most of the working-class consumers.

At the same time, reporters from a number of counters that high-grade brand shoes from the past several hundred yuan, to a pair of sandals now have to break through 1000 yuan, the price rise trend began around 2010.

A footwear brand official told reporters that many women's shoes are now manufactured in Guangzhou, and many manufacturing factories in the region are still faced with problems such as wages and leather prices.

As a high-end brand and high quality leather shoes, prices continue to rise, which is inevitable in the future.

In this regard, many counters and shopping malls will carry out some promotional activities according to the sales situation, so as to improve the purchase rate of consumers.

"Many consumers who are accustomed to the discount" sweetness "are also understandable when facing the" strong price "on the new shelves.