Le Lang Increases Target For Opening Stores This Year

China announced its performance last year, which showed that as at the end of December last year, the company had a net profit of 623 million yuan, an annual increase of 48.8%, with an annual turnover of 2 billion 708 million yuan, an annual increase of 31.9% and a gross margin of 37.9% to 39%. The operating profit margin and net profit margin increased 2.6 percentage points to 26% and 23% respectively during the period.

Last year,

The company said the growth in the period of the period was mainly due to the sales growth of the main brand LILANZ and the sub brand L2, as well as the appropriate cost control.

The average stock turnover period decreased from 47 days to 45 days, and the average receivable turnover day decreased from 65 days to 63 days.

In addition, he also said in the report that there were some rents in store rents in some areas. The group raised the target of "LILANZ" to 250-300 this year, and continued to open 10-20 big stores every year in major cities. Another two self flagship stores were planned, one of which was located in Wanda Plaza, Xi'an. It is expected that the store will open in the second half of this year, while the goal of "L2" will remain about 150.

In addition, the group plans to build a new headquarters in Jinjiang, Fujian, and is expected to start construction in the second quarter of this year, with a total investment of about 280 million yuan in 2015.

Lon last year increased 383 shops by the end of the year, and there were 3268 shops by the end of the year. Among them, "LILANZ" increased 227 shops by the end of the year, totaling 3032 stores at the end of the year, and 156 stores in the "L2" year, and 236 stores at the end of the year.

Company last year

In addition, last year, the group launched the "LILANZ" online sales platform, but it made little contribution. Considering that the domestic online shopping business is mainly discount sales, there is no plan to increase the investment of the business.