The Price Of Domestic Clothing "Pi Yang Pi" Has Skyrocketed.

The story was seen in a magazine: Nanjing in 2001

In real life, in the field of clothing, Li Gui can be seen everywhere.

In recent days, a reporter visited the clothing market of Zhongshan City District, and found that many domestic clothing "near brand" from "old people", "POLO", "Valentino" and so on.

The municipal Consumer Council thinks that the influence of foreign brand names will open up the market, making consumers mistaken for foreign brands, causing consumers to mistaken and buy them wrongly. This behavior is illegal and suspected of false propaganda.

Reporter survey: urban clothing "skin covering" phenomenon highlights

Reporters visited Sun Wenxi walking street, Fengyuan commercial street, Zhongshan department store and other brands.

On the Sun Wenxi walking street, a shop named "French old man" has a very conspicuous discount advertisement on the door, and the "brand" underwear is only tens of dollars.

"This is an international brand. Why is it so cheap?" the reporter asked.

The salesperson said, "of course, it is an international brand. Now it is a preferential activity."

Reporters asked: "these are authentic international brands?" the salesperson quickly explained: "brand is definitely foreign, only in domestic production.

You know, domestic materials and labor costs are low, so they are usually produced domestically. "

One industry insider said, "x old man head" on the "old man", "POLO x x" on the "POLO"...

Not only is the name almost the same as the international brand, but also the trademark graphics.

Reporters opened the labels of these clothes, and found that most of the international brands were produced in domestic production, and after the "foreign brands" were put up, not only did their prices rise sharply, but they also sold well.

"Rarely seen in Zhongshan.

In response to the City Council: few people complained about infringement of brand names.

The relevant personnel of the Municipal Council believe that some operators counterfeit the name, packaging and decoration of the well-known commodities, make false marks on the commodities or their packages, and use the influence of foreign famous brands to open up the market so that consumers are mistaken for foreign products. This behavior is suspected of false propaganda.

However, the city council said there were few consumers who complained about the infringement of brand names.

The main reason is that many consumers do not know that similar brand names are false, and there are laws to follow. Many consumers do not even realize that their purchase is not a brand name at all.

Zheng Wanzhen, a lawyer of the municipal Advisory Committee of the CC, believes that such acts are suspected of false propaganda. However, the current "Anti Unfair Competition Law" has little punishment for such "brand name" behavior, resulting in the phenomenon of "brand name" becoming more and more serious.

How do you look at the phenomenon of "brand name"?

@Emerson_yo God: for the purchase of goods, or to support the good quality! Although many brands in China rely on some similar brands abroad, it is understandable that this is just a propaganda tool for businesses.

But these domestic brands still have their own unique design style and technology content, and this is not even a Shanzhai brand.

For those who are completely plagiarized, we should resist them.

ViyenBlog: there is a need for supply. This is the relationship between supply and demand in the market.

We can not deny their torts, but nowadays it is hard to create famous brands. In order to achieve better publicity and promotion, we must borrow the reputation of famous brands, and be closely related to them, such as Mccann and robbery.

In my opinion, the importance of quality is the quality of goods. If we can create a good and inexpensive product, it will also be favored by consumers.