Semir CEO Qiu Guang He'S Wealth Secret

15 years ago, Qiu Guang and the end of the electrical appliance company, want to learn Giordano to do a family. clothing Enterprise. Now, Qiu Guang he's Semir clothing market value is 36 billion, equivalent to 5 Giordano. So, how did the Qiu family grow from silence to success? Now it is sitting on 30 billion wealth.

Qiu Guang wants to retire at the age of 90.

In the 15 years of development, Semir has gone through three major stages, until the cooperation with McKinsey in 2009 led to a clear strategic development plan and achieved a qualitative change.

Father Qiu Guang and he said he was going to be 90 years old. The son Qiu Qiang was shocked, "90 years old only then retire? Then I must all retire first."

Qiu Guang is a workaholic. 15 years ago, Qiu Guang and Qiu Jianqiang called out from the bank, threw away the Real Estate Company, pulled three people, and wanted to be a new business. They plan to learn how to learn Giordano.

and Semir In the same trench, the United States costumes "do not take the unusual road". Its market value is 33 billion 200 million. Zhou Chengjian, President of the US bond company, started from the tailor and had a delicate mind. Qiu Guang and his family were well versed in the marketing of electrical appliances and were good at sharing interests.

Now, Zhou Chengjian has turned to invest, and Qiu Guang still works at half past eight every morning. Qiu Qiang stays in the dormitory with his employees.

No Semir, maybe Suning.

The depths of the two companies are very different.

Many people believe that Semir's light asset model is learning. Metersbonwe 。 This is a big misunderstanding. The Patriot speaker is the first "initiator" of Semir.

Qiu Guang was born in Ouhai, Wenzhou, in 1951. Qiu family was the poorest family in the whole village. Qiu Guang and 14 years old dropped out of school to work in the fields. At the age of 16, they joined the army and became soldiers. When they were 20 years old, they became retired cadres of the people's commune.

40 yuan a month's wages can not improve the poor family, 31 year old Qiu Guang and founded his first life company, Ouhai household electrical appliance company. Qiu Guang and first became the patriot's chief distributor in East China, and later became the patriot's agent.

"The mold of the patriotic floor speaker was developed by me. After the mold was developed, a computer design company in Jiangmen, Guangdong, was sent to our foundry." At that time, Qiu Guang and invested 500 thousand, to Hongkong, the patriotic floor speaker box "open" to the mainland, commissioned production, and he sold in East China. "First, it is entrusted to production. Second, I will bring it wholesale to dealers, which is related to our production now and outside sales."

"This is related to the current sales mode and channel mode of Semir, and I have such a foundation in the close cooperation with these 87 bosses. Why did I develop so fast in 1997?"

When Semir was founded in 1996, it was the year when Chinese clothing became more casual. Qiu Guang and did market research, China has nearly 2000 kinds of casual wear brands, most of which are virtual management, brand oriented. Semir is just one of the 2000 armies.

What kind of company does Semir want to be?

In 1996, Qiu Guang he's son Qiu Jianqiang just retired from the army and went home to work in CCB. Qiu Guang and he said he wanted to run such an enterprise. He did not like to go to office to quit his job and start his own business together with his father.

Qiu Jianqiang's first "Five Year Plan", which he did not take much part in, was in charge of the production and design of Semir in Guangdong. "Semir's production is in Guangdong, and the whole R & D team is in Guangdong. I rarely go back to Wenzhou, and I go back in about one or two months," Qiu Jianqiang said.

In 2000, the scale of Semir has more than 10 billion, from the beginning of a business, to the beginning of the enterprise scale, Qiu and his son began to find that the problems faced are different.

Qiu Jianqiang said, "how big is the enterprise? My father is relatively firm. He wants to move to Shanghai and grow bigger and stronger in the garment industry, second." But until 2009, Qiu Guang and he clearly put forward to become China's first casual wear brand, to spread the Semir brand to every corner.

Want to be China's H&M McKinsey pour cold water

"It should be in 2009 when we worked with McKinsey strategy, it became clearer." This is a relatively complete channel, product and brand, including the future multi brand development strategy. Qiu Jianqiang said that at that time, Semir was set to reach 35 billion sales scale in 2014.

"McKinsey's enormous resources both inside and outside the country, and its cooperation with many excellent garment enterprises, really inspires. Indeed, many people have gone through the path Semir has taken. Qiu Jianqiang also wanted to build Semir into China's H&M, and he was thrown cold water by McKinsey. "They have denied my thoughts. I am not very happy. I have met them now and I am always joking about this."

Qiu Jianqiang said, "a province is big, its pressure is also great, good is good, not good, the whole province is over, which requires 3-4 agents, forming a healthy competition, these people in the corresponding orderly environment, make the cake bigger, to allocate resources to make themselves better.

He said: "in China, 95% of the market share can be done, and the horizon is relaxed. Don't be restrained by other people's practices, ideas, without your own ideas, you will be lost. "