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Advanced Custom Fashion Is No Longer High Above.

2012/2/20 15:45:00 4

Paris's 2012 spring and summer advanced customization

fashion week

Although CHANEL will

Paris

The southwest Gallery of The Grand Palace is pformed into a luxurious cabin to emphasize the dignity of their customers. But the simple design of the self made dress and the symbolic tweed suit really can't feel the charm of advanced art.

The same feelings also appear in DIOR, GIORGIO ARMANI PRIVE, VALENTINO, etc.

brand

Perhaps these works still carry the manual skills of needlework, but in style, they are not much different from advanced garments.

It seems that under the pressure of the market, advanced art can not be avoided.

Once, senior

Latest fashion

It is the highest Hall of fashion art, and it is the medium that designers can truly convey the meaning and value without considering costs and rewards.

Classical or enchanting fashions are decorated with elaborate lace or embroidery. Each piece carries the reputation of the designer's creative and handmade workshop.

Every season, on the advanced custom fashion week, the rich women and the broad wives will be fascinated by designers in the encirclement of advanced art.

At that time, from designer to brand operator, we all agreed that in the era of luxury explosion, only high fashion can better preserve the essence of luxury industry.

DIOR's CEO Sidney Toledano even vowed: "DIOR must strive for perfection, only in this way can the true value of the brand be reflected."

So high fashion can never be compromised.

However, it turns out that this is just their wishful thinking. Nowadays, most of the high fashion customers are mostly young people, and they are more attractive to those who are living in the fast fashion rhythm.

With the development of the times and the change of people's consumption concept, the ending of artistic excellence is "no applause". At last, like Christian Lacroix, it applies for bankruptcy protection in helplessness and reluctance.

In the process of persistence, or in the process of change? More brands choose the latter, and high fashion, once proud of its artistic value and scarcity value, has gradually become a tool to increase the practical value of the brand.

In DIOR's 2009 autumn and winter high fashion show, John Galliano has gained twice the orders than last year with its elegant and simple New Look styling.

These orders are very pleased with the chairman of the LVMH group, Bernard Arnault. He said bluntly: "they are very elegant and sell very well. This is my favorite point."

Of course, DIOR is not the only one to change. Riccardo Tisci's GIVENCHY, as early as before the financial crisis, has significantly narrowed the gap between the advanced customization and the advanced garments. The direct effect of this change is to bring many young customers to the brand.

ELIE SAAB, who specializes in designing and making red carpet gowns, is also a frequent visitor to the advanced custom fashion week. The designer creates a new custom market miracle with all kinds of simple and modern dresses. It is the best fashion brand in the world.

It is reported that 45% of the proceeds from the brand fashion business.

Remember, CHANEL designer Karl Lagerfeld once said, "the world is changing and fashion is changing."

To do this business, we must catch up with the times.

His remark may give a good excuse and justification for the fashion trend of high fashion.

Many brands in China are making advanced customization. From the cultural level, the concept of advanced customization in China and the concept of advanced customization in Paris are far from traditional values.

High fashion was once the ultimate goal of Chinese people's pursuit of fashion art. The persistence behind the complex workmanship and fine art did not disappear with the development of the times.

Just, the place to hold up the advanced custom dream has already been solemnly compromised to the market. Do we still need to pursue the dream as before?