600 Independent Brands Gather A Town.
Driving from Nanjing for 2.5 hours, it has come to the place of clothing brands in Jiangsu Province - Changshou City
Yushan
Town.
A flagship store on the first floor of Alston's men's wear headquarters in Mohan Road, Yushan Town, nearly 1000 clothes and each tag are written in English and Chinese with "big size" in Chinese and English, "Alston" and "ARTSDON".
On the day of brand creation, chairman Gong Zheng was filled with emotion: "after 9 years, he finally got a reputation in the East China's menswear brand."
Since its trademark was registered in 2003 and its brand has been rapidly expanded, Gong Zheng has taken some mental steps in the business mode: he specializes in brand operation, product design and production outsourcing, and sales is responsible by the franchisee, and the inventory risk is borne by Alton.
This kind of sales mode that saves many middle links can guarantee.
Join in
About 35% profit.
Gong Zheng said that this year they will launch a new round of shop opening plan and quality improvement project. Recently, a down garment of Alston has been introduced. The lining is designed with high density and antistatic design to avoid consumers being "live" when they dress.
Innovation, creation, brand, these high-frequency words in the Party Congress report can find many fresh footnotes in Yushan Town.
The billboards of clothing brands are everywhere, many of which are brand new.
"Not long ago, we asked the young pianist Lang Lang to come to Suzhou to promote our men's clothing."
Ye Jian, general manager of Ali gold coin clothing, introduced.
In 2004,
Ye Jian
In Kunshan, the first clothing store was sold.
Although the business grew bigger and bigger, Ye Jian felt that money had earned a lot of work. The key reason was that no brand price could not be sold.
After creating the brand of Ali gold coin, Ye Jian felt a lot.
"In the past, it was to buy goods and sell goods, and now we should also consider store design, enterprise culture construction and so on, and really do business."
Ye Jianzheng and the design team work overtime to improve the layout and identification of the store, and finally form the company standard to promote in all stores.
The new brand is growing.
brand
Looking for new ways.
The reporter once again came to the dream orchid group after a year and was soon attracted by low-carbon and environmentally-friendly fabrics, fashionable and fresh flowers and pleasing colors.
Originally, dream orchid developed a series of products such as wedding, children, luxury and so on, so that brand awareness penetrated into the various segments of the market.
At the moment, Meng LAN is launching the "double brand strategy" to create new brands for young consumers and the main online shopping market, and strive to take 3 years to achieve online sales, accounting for 30% of the group's home textile business.
Yushan Town clothing association of Changshou City
President
Zou Jie presented a set of data to reporters: more than 1000 clothing manufacturers in the town, more than 600 owned independent brands, including 69 well-known trademarks at the national and provincial levels, 2 of which were selected.
first batch
"Jiangsu clothing (Home Textiles) own brand 30 strong" has become the veritable Jiangsu clothing independent brand first town.
Relevant personages of the provincial clothing association said that Yushan seized two advantages: high industrial agglomeration and the largest garment city in China.
In Yushan and even Changshu, the contribution of brand and brand products to industries and enterprises has become an important index to measure the pformation and upgrading of local economy.
The local government has launched several special projects, such as trademark strategy, independent brand strategy and science and technology innovation strategy, and has given special funds to support it.
Because of the support of so many independent brands, Changshu Yushan has become a shining brand in the textile and garment industry of the whole country, and has promoted the overall pformation and upgrading of the garment industry in the region.
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