Benefits Of Attending Exhibitions

No matter how big a company is, the exhibition will provide a good business opportunity.

According to statistics on the participation of American companies, a US based research firm pointed out that exhibitors are highly efficient.

1, low cost contacts with cooperative clients

It is the most effective way for a company to meet qualified customers and attend exhibitions.

According to a study by Exhibit Surveys Inc,

2. Less workload and higher quality.

After having access to qualified customers at the fairs, the subsequent workload is relatively low.

A survey by Exhibit Surveys Inc showed that one of the exhibitions was exposed to

3. Potential customers

According to Exhibit Surveys Inc's research, the average visit of a exhibitor's booth is the base, only 12% of them reach the sales call of the company within 12 months before the exhibition, 88% are new potential customers, and the exhibition also brings high-level visitors to the exhibition.

For exhibitors' products and services, 49% of the visitors at the exhibition are planning to purchase those products and services.

4, competitive advantage

The exhibition provides itself with opportunities for its competitors.

Through well-trained booth staff, active pre and mid sales promotion, attractive booth design and rigorous booth follow-up, the competitiveness of exhibitors can become radiant.

In addition, visitors to the exhibition will take advantage of this opportunity to compare exhibitors.

Therefore, this is an open opportunity for exhibitors to display the excellent functions of products.

5, save time

Over the next three days, exhibitors had more potential customers than salesmen in three months.

Meeting the potential customers face to face is a quick way to build a customer relationship.

6. Harmonizing customer relationship.

Customer relationship is a hot topic in many companies. Exhibitions are a good place to work hard to maintain the relationship between existing customers.

Exhibitors can express their thanks to customers in the following ways: warm hospitality, one to one dinner, special service, etc.

7, hand in hand to teach customers to try products.

There are not many opportunities for salesmen to carry products on the road.

Exhibition is a good place for exhibitors to test products for potential customers.

8, competition analysis

The exhibition site provides an opportunity to study the competitive situation. The role of this opportunity is immeasurable.

Here, information about competitors' products, prices and marketing strategies can be seen by exhibitors through observation and listening.

Most exhibitions, especially large ones, usually attract media attention.

Using media to expose can become the advantage of exhibitors.

It is an important job to invite important media reporters to visit the booth.

9. Product and service market survey

The exhibition provided an excellent opportunity for market research.

If exhibitors are considering launching a new product or a new service, they can deploy their visitors to the exhibition to find out their requirements for price, function, compensation and basic quality.