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How To Deploy Micro-Blog Marketing Matrix

2011/12/29 10:22:00 9

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What is a micro array? I'm afraid many people even micro-blog.

Marketing

The concept of introducing a microarray is not even more puzzled.

But the micro array has to be used in micro-blog marketing war.

strategy

One of.

On the surface, it is based on products, brands, functions and other different positioning needs of the various sub micro-blog, in essence, its greater ambition is to accurately and effectively cover different accounts.

business

The various user groups.

Strategically, the marketing effect can be maximized by distributing, connecting, forming, detonating and monitoring. In the micro-blog world, let your users get what they want, but there is nowhere to escape.

Since the platoon is deployed, of course, we need to know how to deploy and operate.

You can't fight alone.

As users become more fragmented, they want to find information that they like accurately and effectively, rather than looking for a needle in a haystack.

For merchants, an account is not enough to fight in micro-blog world.

You know, micro-blog itself has four functions: instant marketing, brand promotion, public relations communication and customer management, and each of the different functional positioning means different micro-blog content strategies.

For example, when it comes to company movements and crisis management, the content will be serious and serious, but interaction with fans requires some "gag" care. This kind of function directly leads to different contents, languages and styles. This difference is reflected by a micro-blog account, which is likely to cause the "schizophrenia" of micro-blog identity, which will inevitably cause fans to have confusion of content and unclear location.

While the fans are left behind, the brand image is blurred.

Moreover, as we all know, the content of micro-blog marketing should be controlled within a certain number of days. Too many of them will be suspected of being hit by the screen, causing fans to feel sick.

For example, a micro-blog based on instant marketing is more suitable for issuing about 10 messages per day. If it still has other functions such as brand promotion, customer management and so on, it is necessary to include information about Enterprise News and brand introduction in daily content planning, so as to increase the total number of micro-blog or reduce the instant marketing information from 10.

Every day micro-blog is overcrowded with fans, while other fans can not get as much information as they want.

In addition, the establishment of a reasonable micro array can not only satisfy the needs of different users, but also effectively and accurately radiate user groups and maximize the impact of enterprises in the micro world.