Experts VS Media Game Year-End Shoe Enterprises Personnel Changes

In 2011, it was the tenth year of China's accession to the WTO.

With the domestic market of footwear industry and

In order to adapt to the changing market environment, such as consumption and labor, accelerating pformation has become the only way for many shoe enterprises.

Front-line brands have increased input costs in reshaping brand image and increasing brand promotion, all of which are in manpower.

In 2011, there were many personnel changes in domestic shoe enterprises. What personnel changes were the most noteworthy, and what kind of impact on the enterprises and the market? China shoes net will bring the year-end inventory of personnel changes in shoe enterprises in 2011.

Starting from November 13th, Xu Maochun, Lining's chief product officer, will be officially leaving.

Almost at the same time, Zhang Xiaoyan, director of the Li Ning Co and public affairs department, confirmed that he had left.

This is Li Ning Co's second major changes in personnel in the year following the departure of the former chief brand official Shiwei, chief operating officer Guo Jianxin and general manager of Lotto, Wu Xian Yong.

Li Ning Co has experienced a series of shocks, though the company claims to be a personal development cause, but many of the public will question its recent pformation strategy.

In the context of growth hopelessness and strategic collision, internal turmoil is a prelude to external channel turbulence.

Adidas launches a new mid end brand, and Nike launches a new low price basic fund. Lining must hold on to it.

Shanghai marketing expert Chen Ning

No matter how big challenges the brand is facing and how people are going to be unstable, they must stick to their products. Lining's investment in research and development is obvious to all. Since the establishment of the Foshan R & D center in 1997, winning the industrial design award to Portland R & D center, every step is ahead.

Zhang Qing, consultant of China Basketball Association

Declining performance and brand failure may be the root cause of executives' turnover.

Lining's new brand movement "post-90s Lining" blunder is making the advertising creative people who only understand the form of performance work, thinking mechanically and seriously biased, but they lose the real understanding and persistence of the company's business, consumer psychology, competition environment, and the company's core assets.

Zhang Zhili, a netizen from Nanjing, Jiangsu

In the above resignation of Lining as an example, we may also see another great turning point of Lining. Lining's imitation has not been able to cater to the market demand and future development. We must seek true high-level talents, inject products into the soul, and let Lining brand give life to people's hearts. This is a truly valuable brand.